Adobe Journey Optimizer

Recording URL: How Real Madrid is Transforming the Fan Relationship Session: Fancentricity and the Future of Customer Engagement An exciting paradigm shift is taking place in marketing: the evolution of one-way, broadcast direct marketing into personal, 1:1, instant conversational experiences at scale. World-renowned football club Real Madrid views the future of marketing as conversational, omnichannel, and fancentric with two-way, real-time customer engagement at the core. Joined on stage by global messaging leader Sinch, this session explores how, by using Adobe technologies, Real Madrid is bringing fans to the forefront of its digital transformation roadmap. In this session: Omnichannel messaging as a critical component of CX Customer engagement strategies and the shift to real-time, 1:1 engagement at scale Speaker(s) Jonathan Bean, Chief Marketing Officer , Sinch Michael Sutherland, Chief Transformation Officer, Real Madrid C.F. Product(s) Adobe Journey O

Recording URL: All Things Audience with Adobe Experience Platform Session: All Things Audience with Adobe Experience Platform Great experiences start with great audiences – from large groups that target a vast majority of your users to finely tuned micro-segments delivering highly personalized audiences. Adobe is supercharging the audience creation experience, and we invite you to join Adobe product experts Jon Leininger and Aaron Shields as they highlight the newest innovations for all things audiences in Adobe Experience Platform.  In this session, learn how: The new and exciting audience capabilities available in Adobe Experience Platform powered applications, such as the new Audience home page (hello Audience Portal), multistep segment-building experience (hello Audience Orchestration), and many other capabilities work together You can deliver best-in-class, highly personalized, and engaging experiences for your customers Speaker(s) Aaron Shields, Sr.

Recording URL: Beyond Campaign Marketing: Orchestrated Engagement at Truist Session: Beyond Campaign Marketing: Orchestrated Engagement at Truist Truist is a purpose-driven organization that is committed to inspire and build better lives and communities. Truist strives to serve with care in how they meet client needs, empower teammates, and lift up communities. As senior VP of Personalization Enablement, Xenia Lane leverages technology and data-enabled capabilities to deliver personalized client experiences. Xenia works side by side with her team and partners to create scalable, relevant, and orchestrated client engagement so that they can help their clients by putting caring conversations front and center.  In this session: How does technology and data translate into a personalized client experience? What else needs to be considered when moving from campaigns to orchestrated engagement?  How Truist defines success Speaker(s) Mindy

Recording URL: How Williams Racing Creates the Perfect Fan Experience Session: How Williams Racing Creates the Perfect Fan Experience Williams Racing was founded by Sir Frank Williams in an old carpet warehouse in Oxfordshire in 1978. Since Formula One began, over 120 teams have come and gone. Williams is one of only three brands that have competed consistently for over 40 years. They are on a mission to provide the best experience for fans by using behavioral (content consumption, channel preference), geo, and transactional (birthday, commerce, sweeps) data to provide the best one-on-one engagement. Join Aidan Lyons, chief growth officer, and senior director of Fan Analytics, Brian Mermelshtein, as they walk through how Williams is driving personalization at scale with Adobe technology. In this session, you'll see: The end-to-end customer journey built around the Grand Prix Race Day gamification on Live Grand Prix Experience across email and push surfaces with pr

Recording URL: How MLB Is Revolutionizing Fan Personalization at Scale  Session: How MLB Is Revolutionizing Fan Personalization at Scale MLB and Adobe are on a mission to completely reimagine the fan experience. Join Kasia Danilczuk, MLB’s senior product manager for fan data, and Chris Stolz, principal enterprise architect for Adobe, to learn how MLB and Adobe partnered to implement Adobe Experience Platform applications across 30 ball clubs. Hear how the implementation reduced end-to-end segmentation from a 7-day technical process to a self-serve, marketer-friendly process that can be done in less than a day. We'll take you through MLB's 2022 digital and customer experience journey, culminating with leveraging Adobe technology to deliver in-park offers and experiences to their fans in real time.  Learn about: Designing a unique implementation for 30 clubs and the league Enabling and empowering 30 clubs to centralize segmentation and deliver omnichannel audie

Summit 2023 Registration: https://summit.adobe.com/na/ Session: Powering Integrations with Platform & Enterprise Ecosystems Take a deep dive into the major data integration paths that power interoperability with Adobe Experience Platform and the Platform-native applications: Adobe Real-Time Customer Data Platform, Customer Journey Analytics, and Adobe Journey Optimizer. Learn to use Data Collection, Data Sources, Destinations SDK, and the Data Access APIs - as well as approaches to access, export, and egress data. These capabilities provide the foundation for integrations across applications in both the Adobe ecosystem and your own enterprise technology landscape. In this session: Learn common advantages and considerations when determining which approach and features to use for various use cases. See real-world production examples of how customers and partners have integrated with Platform using these data integration capabilities Session Schedule Tuesday, Mar 21 | 1:0

Recording URL: Innovations in Customer Engagement and Personalized Journeys Session: Innovations in Customer Engagement and Personalized Journeys Why is it that personalization frustrates so many brands to the point of abandonment? And why is it that most consumers feel that brands don’t know how to meaningfully engage with them across their journeys? The challenge comes down to a few basics: the ability to pay attention to real-time signals that consumers are sending; anticipating rather than reacting to create the next best experience; and connecting and optimizing experiences across interaction channels to deliver truly personalized end-to-end journeys. Join customer journey product and go-to-market experts Roger Woods and Kevin Lindsay, as they unravel these basics.  In this session, we: Examine consumer trends that are driving change and increasing pressure on brands Explore the top engagement use cases that are ripe for reimagination Demonstrate how Adobe Journey

Summit 2023 Registration: https://summit.adobe.com/na/ Session: Blazing a Path: Connecting Insights and Activation with CJA Fragmented data. Weeks to insights. Disconnected analysis and activation tools. Sound familiar? It’s time to connect the path that makes insights truly actionable. With Adobe Customer Journey Analytics, quickly discover insights, and then seamlessly publish customer audiences and activate through Adobe Journey Optimizer and Adobe Real-Time CDP. With insights driving your activation strategy, and analysis proving the impact, the virtuous cycle can’t be stopped.   In this session:  Learn how to conduct the best analysis to uncover new, valuable audiences based on omnichannel customer journeys   Understand the key use cases for audience publishing in Customer Journey Analytics and how it augments segmentation in Real-Time CDP   Get a sneak peek into how you can bring audience data back into Customer Journey Analytics for

Summit 2023 Registration: https://summit.adobe.com/na/ Hands-on Lab: Outbound Marketing with Adobe Experience Manager and AJO Content is key. In this digital era, people expect to be wowed—quickly. Between multiple devices and the content supported, such as instant messaging, email, web, push, and social media apps, consumers are incessantly bombarded with content. If a message isn’t compelling, they’re apt to delete it or entirely disengage. To ensure that your outbound marketing messages stand out, you must give your customers unique and relevant customer experiences. Find out what it takes to harness Experience Manager and AJO powered capabilities and key content creations intended for outbound marketing messages that empower you to stay ahead of the curve. This lab assumes some familiarity with Experience Manager and the Adobe AJO user interface, concepts, and terms. Learn how to: Create engaging content for outbound marketing material&nbsp

Summit 2023 Registration: https://summit.adobe.com/na/ Hands-on Lab: Create, Publish, and Analyze Audiences in CJA Join the Adobe product team as they walk you through how to leverage Adobe's Customer Journey Analytics, Real-Time CDP, and Adobe Journey Optimizer to deliver seamless and consistent customer experience across digital channels. Learn how to use Customer Journey Analytics to analyze and create audiences and activate on digital channels through Adobe Experience Platform and RTCDP for personalized experiences. In addition, get the bonus sneak peek into the upcoming Audience Analytics that will close the loop between Customer Journey Analytics, RTCDP, and Journey Optimizer.  In this lab: Learn how to analyze data in Customer Journey Analytics and find actionable insights for product managers and marketing managers Learn how product and marketing teams can leverage Audience Creation and Publishing in Customer Journey Analytics into Experience Platform

Summit 2023 Registration: https://summit.adobe.com/na/ Preconference Training: Create Personalized Customer Journeys with Journey Optimizer Engage with your customers effectively throughout their journey by leveraging the capabilities of Adobe Journey Optimizer. In this one-day session, learn how create personalized messages and audience segments, and build and publish customer journeys. Session Schedule Sunday, Mar 19 | 9:00 AM - 5:00 PM PDT Monday, Mar 20 | 9:00 AM - 5:00 PM PDT Speaker(s) James Buckley, Sr. Instructor, Adobe Mike D'Agostine, Sr. Instructor, Adobe Product(s) Adobe Journey Optimizer Full Schedule Check Here Q&A Please use this thread to ask questions related to this session.

Summit 2023 Registration: https://summit.adobe.com/na/ Hands-on Lab: Build Personalized Mobile Moments with Journey Optimizer As one of the most pervasive and ubiquitous technologies worldwide, mobile devices connect the physical and digital worlds. They allow marketers to engage with customers before, during, and after live events or experiences. Brands must build relationships with subscribers and members. And at every stage of the customer journey—whether online, in-person, and everything in between—they must facilitate contextual interactions. Built on top of Adobe Experience Platform, Adobe Journey Optimizer provides the key capabilities to make it all happen. In this hands-on lab: Set up In-app and Push campaigns Configure an omnichannel customer journey with SMS and email on a single canvas Build 1:1 personalized mobile messages with a rich experience designer Simulate and preview your mobile messages and test your journey Session Schedule Tuesday, Mar 21 |&nbs

Hi there! I'm Valdas, part of the Cognizant Netcentric team. We recently built an AEM - AJO connector and put together this short blog post with some details about it. Wanted to share this with the community in case it's useful to any of you. If you're interested to learn more, feel free to reach out! https://www.netcentric.biz/insights/2023/01/leveraging-adobe-integrations-to-deliver-personalized-customer-journeys-at-scale

Welcome to the 1st edition of the Adobe Journey Optimizer Community Lens! Adobe Journey Optimizer Community Lens is your bi-monthly community highlights with the latest updates from the Adobe Journey Optimizer Community in one place. In this edition, we are sharing updates from September & October 2022, including, the most viewed Adobe Journey Optimizer content on Experience League, as well as the latest product releases, upcoming and past learning opportunities, and a lot more!   Adobe Journey Optimizer Community Lens 🚀LATEST RELEASES🚀 Learn about all the new capabilities, upgrades, improvements, and fixes that were included in the latest release for Adobe Journey Optimizer: Adobe Journey Optimizer Releases: [Release Update] Adobe Journey Optimizer September 2022 Release [Release Update] Adobe Journey Optimizer October 2022 Release   📅EVENTS AND OPPORTUNITIES📅 Register now for the upcoming Adobe Journey Optimizer learning opportunities:

Hi Journey Optimizer users,   I am excited to share that the Adobe Journey Optimizer Community has been nominated for the ‘Best New Community’ category in the CMX Community Industry Awards 2023. Lets show some love and vote for our Adobe Journey Optimizer Community to help it win.   Sharing below the steps to cast your vote: Go to https://cmxhub.com/cmx-awards-2023/ Scroll down to fill the form to cast your vote Go to the ‘Team Categories’ dropdown Under the ‘Best New Community’ category select ‘Adobe Journey Optimizer (of Adobe)’ Scroll down and hit the Submit button.   Share among your peers to help your Community win the Best New Community award!

Hi everyone,  As part of the Adobe Journey Optimizer September 2022 release, a new capability was launched to help you create dynamic content and to adapt the content of your messages based on conditional rules. Dynamic content allows you to adapt the content of your messages based on conditional rules that can be made up of profile attributes, contextual events or audience segments. Conditional rules are created using a visual rule builder within the Expression Editor, where you can store them for further reuse across your journeys and campaigns. You can learn how to create dynamic content and how to work with conditional rules with the help of the following resources: Documentation: Get started with dynamic content How-to video tutorial: Create dynamic content with the condition rule builder   Please feel free to reach out through the below comment section in case you have any queries or feedback.

Use this thread to ask any questions related to the Experience League LIVE session, "Deliver the right offer at the right time with decision management." Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Use this thread to ask any questions related to the Experience League LIVE session, "Execute your campaigns in Adobe Journey Optimizer." Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Hello everyone, We are happy to have you here as a part of the Adobe Journey Optimizer Community. We believe that to connect it is important to share a little about yourself and what do you do. So, let me start first by introducing myself - I am Sukrity, and I am working as the Community Manger for Adobe Campaign and Adobe Journey Optimizer Community. I have been with Adobe for over 6 years now. I hold a bachelors degree in Computer Science. I am fond of books and I love to sketch in my free time. I am also a food enthusiast who loves to try new cuisines and talk at length about it's taste, aroma, ingredients; I believe that the goodness of food lies in these minute details. Apart from that, I like to day dream, observe people, cook up stories, and write them in my journal.   *THIS THREAD IS NOT FOR SUPPORT. PLEASE DO NOT ASK A QUESTION HERE. THIS IS MEANT FOR INTRODUCTIONS ONLY.

Join us on September 22nd at 8:30am PT / 11:30am ET/ 5:30pm CET for our ExL live event: Execute your campaigns in Journey Optimizer Don't miss out, register now!   Journey Optimizer’s new Campaigns functionality allows you to deliver one-time scheduled or recurring messages to a specific segment or profile using multiple channels. Built for both marketing and transactional use cases, leverage campaigns for promotional offers, engagement campaigns, announcements, legal notices, or policy updates, transaction confirmations, and more.    In this Experience League Live episode, join product experts Bridgette Darling and Frederic Mary as we discuss the use cases this new feature covers and demonstrates how to easily set up and execute a Campaign in Journey Optimizer. Learn about how you will use both Campaigns and Journeys to deliver compelling personalized customer experiences and how the new in-line messaging workflow is leveraged in each of these two canvases. 

Use this thread to ask any questions related to the Getting started with decision management for marketers  course on Experience League. Experts are monitoring this thread to ensure your questions are answered.

Experience League LIVE is a live streaming show produced by the Experience League team. It’s a chance to connect with Adobe product experts and learn actionable tips, tricks, and strategies you can apply with the Adobe Experience Cloud applications. In this Experience League Live episode my guests will be: Don Huyn - Product Manager - Adobe Journey Optimizer andArchana Chaudhary - Sr Manager Software Development   I will be talking with Archana and Don about the common use cases for push notification with Adobe Journey Optimizer and dive into the technical details on how to configure an app for Push powered by Adobe Experience Platform.   What: ExL Live Event: Push notifications with Journey Optimizer - How to easily configure your mobile app for push When: May 12th, 9:30 am PTWhere: https://www.youtube.com/watch?v=t36Xjhukmro - No registration required! We are looking forward to seeing you there.

Hi Everyone,  Receive the latest Adobe Journey Optimizer product updates, exciting stories, use cases, tips and more delivered directly to your inbox every quarter. Sign up here for the newsletter.  In each newsletter you will find:• Product news and updates including recently released capabilities• Invitations to events and webinars and recordings for recent webinars• Top discussions in the Adobe Journey Optimizer Experience League Community • Case Studies and Use Cases from other Adobe Journey Optimizer Customers• Tips and tricks to help deliver the exceptional customer experiences that drive business success   If you have any questions or feedback related to this newsletter, then kindly reach out through the below comment section.  

Hi everyone!   Here is a list of all the Adobe Journey Optimizer sessions at the Adobe Summit 2022. Register now and start scheduling your sessions today: https://summit.adobe.com/na  Session Title Date & Timings Speakers Create and Manage Personalized Next-Best Offers Tuesday, Mar 15 | 11:00 AM - 11:30 AM PST Wednesday, Mar 16 | 6:30 AM - 7:00 AM PST Ken Lam, Principal Consultant , Adobe Brandon Poyfair, Sr. Product Manager, Adobe Drive Brand Engagement in New Ways with Journey Optimizer Wednesday, Mar 16 | 12:00 PM - 1:00 PM PST Kevin Potter, Sr. Business Consultant, Adobe Fan Engagement from Start to Finish and Beyond Tuesday, Mar 15 | 12:30 PM - 1:00 PM PST Wednesday, Mar 16 | 5:30 AM - 6:00 AM PST Roger woods, Sr. Director, Product Management & Strategy , Adobe Aiden Lyons, Sr. Vice President, Fan Engagement, Dorilton Motor Sports Maximizing Mobile Experiences in the Customer Journey Wednesday,

Session - Omnichannel Engagement with Adobe Journey Optimizer Never has there been more opportunity for brands to reimagine how they engage with customers across the complete lifecycle. Customers expect experiences to be consistent, contextual, and personal—whether they’re at home browsing a website, speaking to customer service, opening their loyalty app during an event, or receiving an email marketing promotion. Adobe Journey Optimizer helps brands meet customers wherever they are in their journeys and deliver the right engagement when its most valuable to the customer. In this session, learn about: The future of customer engagement and its impact on customer loyalty How to unify inbound and outbound channels for consistent, contextual, and personal experiences The latest innovations we’re bringing to Adobe Journey Optimizer Session Schedule Tuesday, Mar 15 | 12.30 PM - 1:00 PM PST Wednesday, Mar 16 | 3:30 AM - 4:00 AM PST Wednesday, Mar 16 | 8:30 PM - 9:00 PM PST S