Adobe Journey Optimizer

Welcome to the 1st edition of the Adobe Journey Optimizer Community Lens! Adobe Journey Optimizer Community Lens is your bi-monthly community highlights with the latest updates from the Adobe Journey Optimizer Community in one place. In this edition, we are sharing updates from September & October 2022, including, the most viewed Adobe Journey Optimizer content on Experience League, as well as the latest product releases, upcoming and past learning opportunities, and a lot more!   Adobe Journey Optimizer Community Lens 🚀LATEST RELEASES🚀 Learn about all the new capabilities, upgrades, improvements, and fixes that were included in the latest release for Adobe Journey Optimizer: Adobe Journey Optimizer Releases: [Release Update] Adobe Journey Optimizer September 2022 Release [Release Update] Adobe Journey Optimizer October 2022 Release   📅EVENTS AND OPPORTUNITIES📅 Register now for the upcoming Adobe Journey Optimizer learning opportunities:

Hi Journey Optimizer users,   I am excited to share that the Adobe Journey Optimizer Community has been nominated for the ‘Best New Community’ category in the CMX Community Industry Awards 2023. Lets show some love and vote for our Adobe Journey Optimizer Community to help it win.   Sharing below the steps to cast your vote: Go to https://cmxhub.com/cmx-awards-2023/ Scroll down to fill the form to cast your vote Go to the ‘Team Categories’ dropdown Under the ‘Best New Community’ category select ‘Adobe Journey Optimizer (of Adobe)’ Scroll down and hit the Submit button.   Share among your peers to help your Community win the Best New Community award!

Hi everyone,  As part of the Adobe Journey Optimizer September 2022 release, a new capability was launched to help you create dynamic content and to adapt the content of your messages based on conditional rules. Dynamic content allows you to adapt the content of your messages based on conditional rules that can be made up of profile attributes, contextual events or audience segments. Conditional rules are created using a visual rule builder within the Expression Editor, where you can store them for further reuse across your journeys and campaigns. You can learn how to create dynamic content and how to work with conditional rules with the help of the following resources: Documentation: Get started with dynamic content How-to video tutorial: Create dynamic content with the condition rule builder   Please feel free to reach out through the below comment section in case you have any queries or feedback.

Use this thread to ask any questions related to the Experience League LIVE session, "Deliver the right offer at the right time with decision management." Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Use this thread to ask any questions related to the Experience League LIVE session, "Execute your campaigns in Adobe Journey Optimizer." Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Hello everyone, We are happy to have you here as a part of the Adobe Journey Optimizer Community. We believe that to connect it is important to share a little about yourself and what do you do. So, let me start first by introducing myself - I am Sukrity, and I am working as the Community Manger for Adobe Campaign and Adobe Journey Optimizer Community. I have been with Adobe for over 6 years now. I hold a bachelors degree in Computer Science. I am fond of books and I love to sketch in my free time. I am also a food enthusiast who loves to try new cuisines and talk at length about it's taste, aroma, ingredients; I believe that the goodness of food lies in these minute details. Apart from that, I like to day dream, observe people, cook up stories, and write them in my journal.   *THIS THREAD IS NOT FOR SUPPORT. PLEASE DO NOT ASK A QUESTION HERE. THIS IS MEANT FOR INTRODUCTIONS ONLY.

Join us on September 22nd at 8:30am PT / 11:30am ET/ 5:30pm CET for our ExL live event: Execute your campaigns in Journey Optimizer Don't miss out, register now!   Journey Optimizer’s new Campaigns functionality allows you to deliver one-time scheduled or recurring messages to a specific segment or profile using multiple channels. Built for both marketing and transactional use cases, leverage campaigns for promotional offers, engagement campaigns, announcements, legal notices, or policy updates, transaction confirmations, and more.    In this Experience League Live episode, join product experts Bridgette Darling and Frederic Mary as we discuss the use cases this new feature covers and demonstrates how to easily set up and execute a Campaign in Journey Optimizer. Learn about how you will use both Campaigns and Journeys to deliver compelling personalized customer experiences and how the new in-line messaging workflow is leveraged in each of these two canvases. 

Use this thread to ask any questions related to the Getting started with decision management for marketers  course on Experience League. Experts are monitoring this thread to ensure your questions are answered.

Experience League LIVE is a live streaming show produced by the Experience League team. It’s a chance to connect with Adobe product experts and learn actionable tips, tricks, and strategies you can apply with the Adobe Experience Cloud applications. In this Experience League Live episode my guests will be: Don Huyn - Product Manager - Adobe Journey Optimizer andArchana Chaudhary - Sr Manager Software Development   I will be talking with Archana and Don about the common use cases for push notification with Adobe Journey Optimizer and dive into the technical details on how to configure an app for Push powered by Adobe Experience Platform.   What: ExL Live Event: Push notifications with Journey Optimizer - How to easily configure your mobile app for push When: May 12th, 9:30 am PTWhere: https://www.youtube.com/watch?v=t36Xjhukmro - No registration required! We are looking forward to seeing you there.

Hi Everyone,  Receive the latest Adobe Journey Optimizer product updates, exciting stories, use cases, tips and more delivered directly to your inbox every quarter. Sign up here for the newsletter.  In each newsletter you will find:• Product news and updates including recently released capabilities• Invitations to events and webinars and recordings for recent webinars• Top discussions in the Adobe Journey Optimizer Experience League Community • Case Studies and Use Cases from other Adobe Journey Optimizer Customers• Tips and tricks to help deliver the exceptional customer experiences that drive business success   If you have any questions or feedback related to this newsletter, then kindly reach out through the below comment section.  

Hi everyone!   Here is a list of all the Adobe Journey Optimizer sessions at the Adobe Summit 2022. Register now and start scheduling your sessions today: https://summit.adobe.com/na  Session Title Date & Timings Speakers Create and Manage Personalized Next-Best Offers Tuesday, Mar 15 | 11:00 AM - 11:30 AM PST Wednesday, Mar 16 | 6:30 AM - 7:00 AM PST Ken Lam, Principal Consultant , Adobe Brandon Poyfair, Sr. Product Manager, Adobe Drive Brand Engagement in New Ways with Journey Optimizer Wednesday, Mar 16 | 12:00 PM - 1:00 PM PST Kevin Potter, Sr. Business Consultant, Adobe Fan Engagement from Start to Finish and Beyond Tuesday, Mar 15 | 12:30 PM - 1:00 PM PST Wednesday, Mar 16 | 5:30 AM - 6:00 AM PST Roger woods, Sr. Director, Product Management & Strategy , Adobe Aiden Lyons, Sr. Vice President, Fan Engagement, Dorilton Motor Sports Maximizing Mobile Experiences in the Customer Journey Wednesday,

Session - Omnichannel Engagement with Adobe Journey Optimizer Never has there been more opportunity for brands to reimagine how they engage with customers across the complete lifecycle. Customers expect experiences to be consistent, contextual, and personal—whether they’re at home browsing a website, speaking to customer service, opening their loyalty app during an event, or receiving an email marketing promotion. Adobe Journey Optimizer helps brands meet customers wherever they are in their journeys and deliver the right engagement when its most valuable to the customer. In this session, learn about: The future of customer engagement and its impact on customer loyalty How to unify inbound and outbound channels for consistent, contextual, and personal experiences The latest innovations we’re bringing to Adobe Journey Optimizer Session Schedule Tuesday, Mar 15 | 12.30 PM - 1:00 PM PST Wednesday, Mar 16 | 3:30 AM - 4:00 AM PST Wednesday, Mar 16 | 8:30 PM - 9:00 PM PST S

Session - Maximizing Mobile Experiences in the Customer Journey Mobile technology has now made it possible to merge digital and physical customer experiences like never before. As marketers, how do we make those experiences as seamless as possible? Whether you’re engaging with fans at a sporting event or concert, enhancing the experience of hotel guests, building relationships with subscribers, or facilitating contextual interactions at every stage of today’s buyer journey — online, in-person, and everything in between — Adobe Journey Optimizer mobile capabilities help make it all happen.  In this session learn how to: Deliver moments that matter using a unified customer profile Create personalized mobile-optimized emails, push notifications, in-app messages, and SMS Visualize and orchestrate the customer journey, and trigger contextually relevant mobile messages based on a customer’s location Session Schedule Wednesday, Mar 16 | 1:00 PM - 1:30 PM PST Speaker(s) Kara Kell

Session - Fan Engagement from Start to Finish and Beyond In the fast-paced world of Formula One racing, garnering loyalty and keeping fans engaged is key to a club’s success. And engagement goes far beyond race day. It’s every interaction that creates fan excitement and connection before, during, and after the big event. It’s about personalized experiences that makes each fan feel valued and part of the team. And it might even be getting fans to be the biggest brand ambassadors when they’re compelled to buy merch and wear it proudly (now that’s fan engagement!). Learn how Williams Racing is using Adobe Journey Optimizer to digitally transform its fan experience by optimizing journeys—whether on or off the track. In this session, learn about: How Williams Racing and Formula One are transforming the way fans experience live events  How to personalize customer journeys across digital channels and in-person experiences The future of fan & customer engagement with Adobe Journey O

Session - Drive Brand Engagement in New Ways with Journey Optimizer Simplify journey management and personalize experiences for customers who are moving in real time with Adobe Journey Optimizer. Learn how to design and test a customer journey, to publish a journey, and to analyze data for understanding performance with Adobe Journey Optimizer. Session Schedule Wednesday, Mar 16 | 12:00 PM - 1:00 PM PST Speaker(s) Kevin Potter, Sr. Business Consultant, Adobe Product(s) Adobe Journey Optimizer Full Schedule Check Here Q&A Please use this thread to ask the question related to this Session.

  Session - Create and Manage Personalized Next-Best Offers The Adobe Journey Optimizer decisioning services enables organizations to intelligently define, manage, and personalize next-best offers across customer interactions.  In this session, learn about: Exploring market trends and use cases for personalizing offers across all customer interactions Creating and managing offers with a central offer library Applying intelligence, rules, and constraints with the decisioning engine to determine the next-best offer based on a customer’s real-time profile Session Schedule Tuesday, Mar 15 | 11:00 AM - 11:30 AM PST Wednesday, Mar 16 | 6:30 AM - 7:00 AM PST Speaker(s) Ken Lam, Principal Consultant , Adobe Brandon Poyfair, Sr. Product Manager, Adobe Product(s) Adobe Journey Optimizer Full Schedule Check Here Q&A Please use this thread to ask the question related to this Session.

Use this thread to ask any questions related to the course Configure Journey Optimizer for Journey Administrators. Experts are monitoring this thread to ensure your questions are answered. 

 Use this thread to ask any questions related to the course Configure and Manage Data in Journey Optimizer for Data Engineers. Experts are monitoring this thread to ensure your questions are answered.

Use this thread to ask any questions related to the course Get started with Journey Optimizer for Journey Administrators and Managers. Experts are monitoring this thread to ensure your questions are answered.

I am happy to announce that we just released the first three Journey Optimizer courses on Experience League: Get started with Journey Optimizer for Journey Administrators and Managers Configure and Manage Data in Journey Optimizer for Data EngineersConfigure Journey Optimizer for Journey Administrators

                      Our Adobe Experience cloud communities are the heartbeat that connect, engage, and empower our users to create game-changing digital experiences for their customers. Today, I'm thrilled to announce the launch of the Adobe Community Advisors program - an initiative designed to spotlight our most engaged, passionate, and supportive Community members.Please help me congratulate our Advisors for their amazing contributions to our Community! To see a list of all the members, check out the Adobe blog here: https://lnkd.in/dmHH4VbJAnd our Community Advisor page here:https://lnkd.in/dsQAB7N5       keep contributing, Keep shining 🎉

So you're ready to build a journey in Abode Journey Optimizer. You click on "Create Journey", give your new journey a name and set the basic properties. And then...you have a blank canvas. How do you get started?It depends on the type of use case you have in mind. The key question to ask is do I want to:Send a message to my audience at a specified time (which could be right now, or on a recurring schedule)? Or,Set up a message to be triggered automatically in response to a behavioral action (such as first launch of your mobile app, or completing an online purchase) or some other event?Send a message on a specified schedule (marketer-driven)If you want to message your audience right away or on a set schedule, you'll start the journey with a Read Segment activity. Once you drop the Read Segment activity (which you can find in the left palette under "Orchestration") onto the canvas, you can specify your target audience and then configure the schedule on which the journey should run to sen

Journey Optimizer message capabilities are built-in, you just need to design your content and publish your message. Learn how to add push and email messages in your customer journeys through this detailed documentation: Add a Message in a Journey   Please feel free to reach out for your queries through the Community Q&A or below comment section. If you have any feedback or feature requests for the Adobe Journey Optimizer product, then submit them here.

When accessing Journey Optimizer for the first time, you are provisioned a production sandbox and allocated a certain number of IPs depending on your contract. To be able to create your journeys and send messages, you need to go though the configuration steps listed in this documentation: Get started with Journey Optimizer Configuration   Please feel free to reach out for your queries through the Community Q&A or below comment section. If you have any feedback or feature requests for the Adobe Journey Optimizer product, then submit them here.

Use Journey Optimizer to deliver the best offer and experience to your customers across all touch points at the right time. Once designed, target your audiences with personalized offers. Learn here on how to create offers and deliver the best offer and experience to your customers: Decision Management   Please feel free to reach out for your queries through the Community Q&A or below comment section. If you have any feedback or feature requests for the Adobe Journey Optimizer product, then submit them here.