[Release Update] Adobe Journey Optimizer January & February 2024 ReleaseUpdate
January & February 2024 release notes
Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes
New capabilities
Web In-App Messaging: You can now use the new Web In-App messaging capability to display personalized content directly on websites, through modal-overlay messages. This feature enables you to engage effectively with web visitors, enhancing user interaction, retention, and conversion rates.
Multi-channel content templates: In addition to Email, content templates are now available for the following channels: Push, In-app, SMS and Direct mail, each channel having dedicated template types. For Email, you can now select the Content type, which allows you to save the subject line as part of your email template.
Deliverability Updates: Journey Optimizer now supports the DMARC authentication technology. Starting February 1st, 2024, Google and Yahoo! are requiring that you have a DMARC record for any