Frequency capping not working with Ranking Formulas | Community
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GigiCotruta
Level 4
February 18, 2026
Question

Frequency capping not working with Ranking Formulas

  • February 18, 2026
  • 1 reply
  • 51 views

We want to cap the amount of personalised offers that a user is seeing in the webpage. We used custom code channel. 

We created a campaign with a ranking formula and a decision policy. Inside the policy we added the frequency capping and set it to 3 displays per user per day. 

We followed this documentation:
https://experienceleague.adobe.com/en/docs/journey-optimizer-learn/frequency-capping-in-ajod/enable-capping

We enabled the itemId and the trackingTockens and we are properly sending and collecting those in the web page and Tags. All the info is reaching AEP, this is a display event. 
 

"_experience": {
"decisioning": {
"propositionAction": {
"tokens": [
"/vCRDDlX6uR7PIti7nB11w"
],
"id": "dps:689105eb84a0ad4b943aa2d8967e7f09b45b034ee8a9f539:1c1087fec9796bcb"
},
"propositions": [
{
"scopeDetails": {
"rank": 1,
"correlationID": "3fe24028-0466-4b29-a056-3f5ea8b5009d-0",
"decisionProvider": "AJO",
"activity": {
"priority": 1,
"matchedSurfaces": [
"web://bank-demo-project.vercel.app/#hero-banner"
],
"id": "cd21f43f-92dd-4444-94fa-504d5979aee7#cf8ba0b7-2cbe-44ed-bd10-f13d21609eca"
}
},
"id": "144bb7d0-0738-4b9b-b277-c60bbdb20c68",
"items": [
{
"id": "cf19f46b-23e8-40de-aeb9-f2f18b8b4fc7"
}
],
"scope": "web://bank-demo-project.vercel.app/#hero-banner"
},
{
"scopeDetails": {
"decisionProvider": "EXD",
"rank": 1,
"strategies": [
{
"strategyID": "8aa3740d-f34a-4d5e-b0db-235a2eade5da",
"step": "decisionPolicy"
},
{
"strategyID": "web://bank-demo-project.vercel.app/#hero-banner",
"step": "placement"
}
],
"activity": {
"priority": 1,
"matchedSurfaces": [
"web://bank-demo-project.vercel.app/#hero-banner"
],
"id": "cd21f43f-92dd-4444-94fa-504d5979aee7#cf8ba0b7-2cbe-44ed-bd10-f13d21609eca"
},
"correlationID": "3fe24028-0466-4b29-a056-3f5ea8b5009d-0"
},
"id": "72348d6e-6ae9-4652-993e-a01e27269e2b",
"items": [
{
"name": "UC6 | Account creation | Investment",
"score": 101,
"id": "dps:689105eb84a0ad4b943aa2d8967e7f09b45b034ee8a9f539:1c1087fec9796bcb",
"itemSelection": {
"rankingDetail": {
"strategyID": "dps:ranking-function:1c108cb9e8d520dd",
"step": "formula"
},
"selectionDetail": {
"strategyName": "UC6 | Account creation",
"selectionType": "selectionStrategy",
"strategyID": "dps:selection-strategy:1c108d16b22904b6",
"version": "latest"
}
}
}
],
"scope": "web://bank-demo-project.vercel.app/#hero-banner"
}
],
"propositionEventType": {
"display": 1
}
}
},

The problem is that the user is always seeing the same offer. 

 

Just in case, I will attach the ranking formula too:

let offerName   = offer._experience.decisioning.decisionitem.itemName in
let priority    = offer._experience.decisioning.decisionitem.itemPriority in
let hasTag      = offer._experience.decisioning.decisionitem.itemTags.intersects(["3eb0e4e7-725e-45ca-bfe4-8e4e5c4b5ab6"]) in
let mainName    = _capgeminiamerptrsd.bankAccount.mainAccount.financialAccountName in
let savingsName = _capgeminiamerptrsd.bankAccount.savingsAccount.financialAccountName in
let hasMain     = mainName.isNotNull() in
let hasSavings  = savingsName.isNotNull() in

if(
  hasTag,

  if(
    hasMain AND hasSavings AND offerName = "UC6 | Account creation | Investment",
    priority + 100,

    if(
      hasMain AND (NOT hasSavings) AND offerName = "UC6 | Account creation | Savings",
      priority + 50,

      if(
        (NOT hasMain) AND (NOT hasSavings) AND offerName = "UC6 | Account creation | Checking",
        priority + 20,
        priority
      )
    )
  ),

  priority
)

1 reply

arpan-garg
Community Advisor
Community Advisor
February 19, 2026

Hi ​@GigiCotruta  - Can you go to the  profile for which you see this offer and search for frequency map on his profile, are you seeing the frequency map getting updated? I hope you didn’t changed the ranking formula, offers, capping after starting the campaign, if you did then you have to restart the campaign for it to work. Any change to offers, capping, decisions is not considered after you start the campaign.

GigiCotruta
Level 4
February 23, 2026

Hi, ​@arpan-garg,

Could you please help me find the frecuency map? Is it in attributes? I can’t find it. 

Yes, we did some changes after the publication, we’ll reset everything and start from zero, so our changes don’t impact the metrics.

arpan-garg
Community Advisor
Community Advisor
February 23, 2026

Hi ​@GigiCotruta  - If you capping is correctly set and you are passing the right proposition details in the decisioning.propositionDisplay call then yes you should see the frequencymap directly in the attributes section of the profile of customers to whom the offer was displayed.