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Michael_Soprano
Michael_Soprano
Level 10
March 2, 2026
Question

Buying AJO B2B without Marketo

  • March 2, 2026
  • 1 reply
  • 14 views

Is it even possible? You need to buy Marketo with AJO B2B?

In documentation there is a sentence like:

Adobe Journey Optimizer B2B Edition uses Account Audiences and People Audiences from Adobe Experience Platform to power an account journey, which runs inside of Marketo Engage

 

https://experienceleague.adobe.com/en/docs/journey-optimizer-b2b/user/get-started/about-journey-optimizer-b2b-edition

 

1 reply

S
SG14_97
Level 2
March 2, 2026

​@Michael_Soprano there are currently two architectural patterns for starting up with AJO B2B. Fundamentally with the new architecture in place, AJO B2B is just the orchestration layer while the execution layer is the provisioned integrated Marketo instance. 

However there can be a situation where you might already have Marketo instance provisioned and then you can also create custom integrations towards your own Marketo instance and use Account and People based journeys in AJO B2B to activate towards smart list or add them to a smart campaign.
 

    Michael_Soprano
    Michael_SopranoAuthor
    Level 10
    March 2, 2026

    But in both instances I have to have Marketo licensed?

    SatheeskannaK
    Community Advisor
    SatheeskannaKCommunity Advisor
    Community Advisor
    March 2, 2026

    ​@Michael_Soprano Yes, you need to have Marketo licensed.

    Product description documentation says,

    “If and to the extent that Customer is not separately purchasing the Marketo Engage On-demand Service, the following product limitations shall also apply to the limited Marketo Engage functionality provided to Customer required to effectuate Customer’s use of Adobe Journey Optimizer: B2B Edition:

    Scoping Parameters

    1. Customer shall have access to one (1) Marketo Engage software environment Customer that can be used for development and experimenting with Marketo Engage features independently of Customer’s real marketing activities, training, quality assurance, and testing.
    2. Customer shall have access to one (1) Test Sandbox instance and one (1) Production Instance per Marketo Engage subscription.
    3. The Marketo Engage production instance shall be capable of processing 50,000 daily API Calls, 2,000,000 Custom Object Records, 175,000,000 Activities over a rolling seven-day period (with a single-day maximum of 100,000,000 Activities), 1,000,000,000 Program Membership Records.”
    Thanks, Sathees
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