Adobe Experience Platform

If you've been following Adobe Summit, you'll have seen the announcement of Adobe Data Engineering Agent, a purpose-built Adobe Experience Platform Agent powered by Experience Platform Agent Orchestrator. While the official blog covers the vision well, I want to share more on what it unlocks for your workflows your Adobe stack.  What it's built to doData preparation is high-value but time-intensive, often delaying downstream activation. Adobe's AI & Digital Trends Study found 75% of organizations cite data integration and quality as their top AI implementation challenge. Data Engineering Agent addresses this with an AI-guided, human-in-the-loop approach that automates operational steps across the data lifecycle, so you can focus on higher-value decisions. How it plays out across your stackAdobe Experience Platform: Faster, more confident data onboardingData Engineering Agent extends Experience Platform’s data ingestion strength by making the onboarding process more guided and autom

February' 26 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release Notes New capabilities Alerts Slack integration for customer-facing alerts: You can now deliver customer-facing alerts to Slack. Follow the step-by-step tutorial to set up the Slack integration and receive alert notifications directly in your Slack workspace. Destinations Snowflake Batch generally available: The Snowflake Batch destination is now generally available. Real-Time CDP customers worldwide can now use this connector to activate data into their Snowflake accounts without needing to physically copy the data. All limitations from the limited release have been lifted (availability for US-only customers, support for audiences belonging to the default merge policy only). Segmentation Service Editable API audiences: You can now edit audiences created using either the Segmentation Service API or the Audience Agent in Segment Builder. Note: Audiences that contain ti

January' 26 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release NotesNew capabilities Agent Orchestrator Adobe Experience Platform Agents usage-bound trial: Select customers now have a complimentary trial access to Adobe Experience Platform Agents. You can use the trial to explore and interact with Agents through the AI Assistant interface powered by Adobe Experience Platform Agent Orchestrator. The trial offers hands-on experience with AI Agents that operate within the context of customers’ existing Experience Cloud products and environments, allowing teams to evaluate value before committing to a full purchase. Destinations Kevel destination connector now available: The Kevel streaming destination for Adobe Experience Platform enables customers to activate Adobe audiences directly into Kevel’s UserDB and Segment Management APIs to support real-time targeting at ad decision time. Kevel provides the AI-enabled technology and expert g

👋Hi Adobe Experience Platform (AEP) Community! Nice to e-meet you. I’d love to learn from you all when it comes to onboarding as a net new customer.    Q: When you were a net new customer implementing AEP from scratch, can you share an asset (for example: links to free courses, documents, videos 📑📚📹) that helped you with onboarding to AEP? In your response to this discussion, can you include: The asset The goal of the asset   Who it's for   What works well/what does not   What learning material is missing/what did you wish you had?  This will help us all learn together, and will help me develop future onboarding content for you all. Feel free to browse Perspectives on Experience League here for some examples of the content I will develop with your feedback.    Thank you in advance for your time and I look forward from learning from everyone. ❤️

  Are you an Adobe Experience Platform user looking to deepen your technical expertise? We’re excited to announce a new beta opportunity: an on-demand learning experience designed to help you master the foundational architecture of Adobe Experience Platform through hands-on practice in your own sandbox environment.    What is this beta program? This beta program gives you exclusive access to the Adobe Experience Platform Foundations course and a personal sandbox for hands-on learning. You’ll benefit from expert-led lecture videos and a pre-populated sandbox to apply key concepts provided in the lab guides.  This program is a launchpad to accelerate your Adobe Experience Platform implementation knowledge and skills.    What will you gain? After completing the program, you will:  Understand the “why behind the how” of Adobe Experience Platform’s architecture  Learn to design a future-proofed architecture  Accelerate your implementa

October '25 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release Notes New capabilities  Alerts: Activation failure rate alert - A new alert has been added for destinations: Activation failure rate exceeds threshold. This alert notifies you when the number of failed records during data activation has exceeded the allowed threshold, enabling you to respond quickly to activation issues. Destinations:  Snowflake Batch: Create a live Snowflake data share to receive daily audience updates directly as shared tables into your account. This integration is currently available for customer organizations provisioned in the VA7 region.  Snowflake Streaming: Create a live Snowflake data share to receive streaming audience updates directly as shared tables into your account. This integration is currently available for customer organizations provisioned in the VA7 region.   Please find the detailed in

August '25 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release Notes New capabilities Alerts: Streaming throughput capacity alerts - Three new alerts allow users to subscribe to and configure alerts to proactively manage and monitor performance of streaming throughput capacity. New alerts include when streaming throughput reached 80%, 90%, or exceeds capacity limits. Catalog Service: Data retention for Real-Time Customer Profile -You can only update the data retention period for Real-Time Customer Profile once every 30 days. Destinations:  Acxiom Real ID Audience Connection destination: Use the Acxiom Real ID Audience Connection destination to enhance audiences with Acxiom’s Real ID technology and activate audiences to multiple platforms, such as Altice, Ampersand, Comcast, and more. Enhanced Marketo Engage destination: The enhanced Marketo Engage destination is a

September '25 release notes Check out what’s new in the latest Adobe Experience Platform release update: Release Notes New capabilities Agent Orchestrator:  Agent Orchestrator: Adobe Experience Platform Agent Orchestrator is the new agentic layer in Adobe Experience Platform. Designed to leverage the platform’s rich data and customer knowledge, Experience Platform Agent Orchestrator powers the intelligence and reasoning behind purpose-built expert Adobe Experience Platform Agents, enabling them to execute complex decision-making and problem-solving tasks at speed and scale — all with human oversight. Audience Agent: The Audience Agent lets you view insights about audiences, including detecting significant audience size changes, detecting duplicate audiences, explore your audience inventory, and retrieve your audiences’ size.  Alerts: Streaming profile ingestion alerts - You can now subscribe to two new alerts for streaming ingestion on a data

Introducing Adobe Experience Platform Agent Orchestrator Latest Updates  Customer experiences are evolving at a rapid pace, and static automation and rigid workflows are no longer enough to keep up. Practitioners need intelligent systems that can adapt, reason, and collaborate—expanding their team capacity and unlocking greater productivity and efficiency gains. That’s where Adobe Experience Platform Agent Orchestrator, the new agentic layer in Adobe Experience Platform, comes in. Designed to leverage the platform's rich data and customer knowledge, Experience Platform Agent Orchestrator powers the intelligence and reasoning behind expert Adobe Experience Platform Agents, enabling them to execute complex decision-making and problem-solving tasks at speed and scale — all with human oversight.   We’re excited to announce two major updates that make Experience Platform Agent Orchestrator even more powerful:  A next gen conversational interface designed for new and imp