Adobe Experience Platform

Authors: @Mike-Broom @andrewryoo @danny-miller    A customer's journey is fluid and sometimes unpredictable. For the marketer, the ideal scenario might be to look for a customer that views a product, adds it to cart, and purchases it in a single session. The reality, however, is that a customer's journey is almost always more complex than anticipated. Carts are added to and then abandoned. Purchase funnels are initiated, abandoned, then revisited. Given this reality, how does the modern marketer today ensure that these scenarios and behaviors are fully captured in a segment?  RTCDP Sequential Segments leverage timestamps within your Experience Events to compute segments of customers that performed certain actions in a certain order within a specific amount of time.  What Are Experience Events?  XDM ExperienceEvent is a standard Experience Data Model (XDM) class which allows you to create a timestamped record of the system when a specific event occurs

Welcome to the 6th edition of the Adobe Platform Experience Community Lens! We are highlighting updates from December 2023 to February 2024, which includes all about our Adobe Summit sessions and labs, the new features from latest release, an update to one of our long-running community programs, some insightful tips from Adobe experts and our Community users, and a lot more! Adobe Platform Experience Community Lens AEP PRODUCT RELEASES New features in Adobe Experience Platform: Use Case Playbooks Updates to existing features in Experience Platform: Attribute-based access control, Data Prep, Dashboards, Destinations, Identity Service, Real-Time Customer Data Platform, Real-Time Customer Profile, Segmentation Service, Sources EVENTS AND OPPORTUNITIES Adobe Summit 2024 Session & Lab list is out for Adobe Experience Platform. Add your favorited sessions to your Summit itinerary today: Adobe Summit 2024 Sessions & Labs Check out the highlights and watch the recordings

Hello Everyone,   I am reintroducing @abhinavbalooni as Contributor of the month Jan, 2024 with 16 accepted solution within a month. Abhinav has been consistent to contribute, learn and grow with community.    Join me in congratulating Abhinav for winning the award. Cheers, Nimasha  

Hello Everyone! Here is a list of all the Adobe Experience Platform labs scheduled for Adobe Summit 2024. Register now and start scheduling your sessions today: https://summit.adobe.com   Lab Schedule Speaker 1 [L609] What’s Your Preference? Build Consumer Trust with a Personal Touch Tuesday, Mar 261:30 PM - 3:00 PM PDT Aimee Gregg, AdobeShruti Jagtap, Adobe 2 [L608] Unified Customer Profiles: From Implementation to Insights and Engagement Tuesday, Mar 26 4:30 PM - 6:00 PM PDT  Sameeksha Arora, Adobe Saurabh Mahapatra, , Adobe 3  [L515] Personalization at Scale with Adobe Real-Time CDP and Target Tuesday, Mar 264:30 PM - 6:00 PM PDT Terry Chen, Manager, AdobeTrey McIntyre, Adobe 4 [L823] Mastering Personalization with Adobe SDKs in a Cookieless Era Tuesday, Mar 264:30 PM - 6:00 PM PDT  Ryan Conrad Tincknell, Adobe Vadym Ustymenko, Adobe 5 [L220] Marketo Measure Ultimate and Advanced AI Modeling Wednesday, Mar 278:00 AM - 9:30 AM PDT

Use this thread to ask any questions related to the Experience League LIVE session titled, "Use Case Playbooks, self-serve templates to deploy use cases in a few clicks." We will add/answer questions below that were asked in the livestream and we didn't have time to answer live. Experts are monitoring this thread to ensure your questions are answered. Thanks and we hope to hear from you!

Session Details Privacy laws are multiplying, data breaches are more common, and customers are demanding responsible handling of their data to honor their consent preferences in every interaction. Can you design a system to govern customer data at scale that’s flexible enough to evolve with this privacy landscape? With Adobe Real-Time CDP, Journey Optimizer, and Customer Journey Analytics you don’t have to — you can leverage existing capabilities for responsible data governance, security, and privacy. Build customer trust, manage data use & compliance at scale, automate workflows, and use AI/ML to accelerate it all. Learn how to: - Design implementations to intelligently and responsibly re-engage customers with better experiences, not just reminders- Plan the data lifecycle across channels for efficient and effective customer conversations- Collect consent and preference data, create data usage labels and marketing actions, and apply automated policy enforcement   Session Sch

Session Details In today’s hyper-competitive digital landscape, businesses are seeking innovative ways to harness the power of data for better personalized experiences. In this hands-on lab, learn how to accelerate implementations of Adobe Real-Time CDP, Customer Journey Analytics, and Journey Optimizer through unified customer profiles. Get the data you need to better understand your customers and prospects. Key takeaways: Drive personalized insights and engagement through unified customer profiles Explore the data strategy, data ingestion, and Real-Time Customer Profile hydration needed for key insights to increase ROI Learn to manage data through cleansing and restructuring, with best practices for ingestion in the Real-Time Customer Profile Session Schedule         Tuesday, Mar 26 | 4:30 PM - 6:00 PM PDT Speaker(s)          Sameeksha Arora, Senior Product Manager, Adobe          Saurabh Mahapatra, Sr. Manager,

Session Details Create the ultimate personalization experience. Gain a deep understanding of the value proposition and use cases enabled via attribute-based personalization, combined with edge segmentation to deliver the ultimate one-to-one, personally tailored customer experience. Dive into the details of Adobe Real-Time CDP and Adobe Target audience sharing, unified omnichannel profiles, and cookieless readiness.  In this lab:  Learn how to augment in-session audiences with enriched segments and profile attributes from Adobe Real-Time CDP to unlock real-time personalization use cases in milliseconds  Understand how marketers and developers can provide more granular personalization experiences while ensuring appropriate data governance and consent enforcement  Session Schedule         Tuesday, Mar 26 | 4:30 PM - 6:00 PM PDT Speaker(s)         Terry Chen, Manager, Product Management, Adobe         Trey M

Session Details Learn how to create a scalable personalization framework with Adobe Target and the Web SDK in this technical lab. Discover how to navigate the cookieless terrain and deep dive into client-side, server-side, and hybrid implementation techniques. Get personalization best practices for aligning Adobe Target with Adobe Experience Platform capabilities and benefits. In this lab: Learn how to future-proof Adobe Target implementations for your client-side, server-side, and hybrid deployments Unlock value with Adobe Target for mobile in-app use cases with modern development environments and native SDKs Set up and configure Adobe Target with Experience Platform apps for next-gen experience optimization  Session Schedule         Tuesday, Mar 264:30 PM - 6:00 PM PDT Speaker(s)         Ryan Conrad Tincknell, Principle Enterprise Architect, adobe         Vadym Ustymenko, Principal Technology Consultant, Adobe Sessio

Session Details B2B marketing attribution relies on complete data, intelligent modeling, and flexible reporting. Marketo Measure Ultimate delivers across all these areas using Adobe Experience Platform, AI, and other technologies. Join Marketo Measure experts and get hands-on with Marketo Measure Ultimate.  In this lab, learn:  The flexibility and versatility of Experience Platform to ingest data  Using AI vs. rule-based modeling  How to explore insights in Marketo Measure Data Warehouse Session Schedule          Wednesday, Mar 27 | 8:00 AM - 9:30 AM PDT Speaker(s)          Michaela Iery, Sr. Business Consultant, Adobe          Li Gao, Principal Product Manager, Adobe          Kimberly Galitz, Sr. Manager, Marketing Operations, F5 Session Registration URL Check Here Complete AEP Sessions & LAB Roster Check Here Q&A Use this thread to ask the quest

Session Details Thousands of organizations have invested in CDPs in the past few years with the primary objective of effectively capturing a company’s authenticated first-party data from its own channels for activation. First-party identifiers are set to become even more valuable as cookies (finally) go away. But what about all the marketing use cases where you’re going after net-new or anonymized individuals or where you need help identifying new audiences and understanding these new targets?In this lab, learn how to: Leverage cookieless identifiers and hashed PII from vendors to reach net-new customers and reduce third-party cookie dependency Self-serve segmentation, audience curation, and native activation for prospective and known customers in a single system Govern partner data and profiles with patented data usage, labeling, access controls, and more to market responsibly Session Schedule         Wednesday, Mar 27 | 1:30 PM - 3:00 PM PDT Speaker(s)   &

Session Details In the dynamic world of cross-channel analysis, the ability to adapt your data on the fly to drive meaningful insights is crucial. In this hands-on lab, discover the capabilities of data views and experience first-hand the transformative power of derived fields. This lab equips you with the skills to manipulate and transform your data and empowers you to streamline paths to actionable insights. In this lab: Explore the function and application of data views and derived fields in Adobe Customer Journey Analytics (CJA) Learn strategies for leveraging the derived fields rule builder to enhance and evolve your data Engage in practical exercises on how to create and apply derived fields in various scenarios Session Schedule         Tuesday, Mar 26 | 1:30 PM - 3:00 PM PDT Speaker(s)         Christos Voutsakis, Principal Consultant, Adobe         Katie Burdett, Expert Solution Consultant, Adobe Session Registration

Session Details Enhance your data-driven decision-making with Customer Journey Analytics. Learn how to use data science techniques in Python to gain practical skills in analyzing and visualizing customer data. The lab exercises focus on optimizing customer journeys, identifying segments, and uncovering actionable insights. In this lab: Use APIs and the CJA Postgres SQL connector to coordinate tasks and integrate them with visualization libraries Discover tricks for efficiently getting data in and out of Adobe Experience Platform for streamlining the data management process Build propensity or cluster models using bulk CJA exports, and analyze results by feeding them back into CJA Session Schedule         Wednesday, Mar 2 |  71:30 PM - 3:00 PM PDT Speaker(s)          Trevor Paulsen, Director, Product Management, Adobe          Brian Au, Principal Business Consultant, Adobe Session Registration URL Check Here Co

Session Details Learn how to build personalized commerce experiences that can boost customer engagement by up to 2X and revenue by up to 1.5X. Delve into Adobe Commerce native integrations with Adobe Experience Platform, empowering you to capture and analyze shopper data, create actionable audiences, and build real-time omnichannel marketing journeys.  In this hands-on lab, gain expertise in:  Sending storefront and server-side events from Adobe Commerce to Adobe Experience Platform applications through native data sharing capabilities Launching a reengagement journey with Adobe Journey Optimizer, creating and activating audiences in Adobe Real-Time CDP, and delivering targeted offers in Adobe Commerce  Collecting valuable insights and evaluating the impact of your marketing efforts within Experience Platform Session Schedule         Thursday, Mar 28 | 11:00 AM - 12:30 PM PDT Speaker(s)         Poornima Agoramurthy, Principal Pr

  Session Details With Edge Delivery Services, developers can build high-performing sites with composable services, content authors can produce new content easily, and marketers get actionable insights. Discover how a content-first approach accelerates development cycles so that you can make a measurable business impact. Enable content authors to use their favorite tools and publish with one click. In this lab: Learn how to have authoring, design, and development occur in parallel, accelerating your business beyond legacy development processes Use your preferred modern web development tools and techniques for fast implementation and high performance without the complications See how to measure, analyze, and improve your segmentation and personalization capabilities with Adobe Customer Journey Analytics and Adobe Target  Session Schedule          Thursday, Mar 28 | 8:30 AM - 10:00 AM PDT Speaker(s)          Carsten Ziegeler,

Session Details Take full advantage of real-time personalization, segmentation, journey orchestration and data analysis using the Adobe Experience Platform Web SDK and Edge Network. In this hands-on lab, learn how to best migrate your existing implementations of Adobe Analytics, Adobe Target, and Adobe Audience Manager to Web SDK. In this lab: Streamline and use Data Prep for Data Collection to efficiently model data for Adobe Experience Platform Get best practices from real-world Web SDK implementation scenarios, including tips and tricks to get up and running faster Learn to navigate the validation process with confidence using Adobe Assurance  Session Schedule         Wednesday, Mar 27 | 1:30 PM - 3:00 PM PDT Speaker(s) Mitch Rice, Sr. Product Manager, Adobe Joe Khoury, Sr. Engineering Manager, Adobe Session Registration URL Check Here Complete AEP Sessions & LABs Roster Check Here Q&A Use this thread to ask the question related to this Session/La

Use this thread to ask any questions related to the Introduction to Adobe Experience Platform course on Experience League. Experts are monitoring this thread to ensure your questions are answered.

Experience League LIVE: Use Case Playbooks, self-serve templates to deploy use cases in a few clicks   Registration URL: https://engage.adobe.com/ExpLeagueLive-240208.html Event Details: Introducing Use Case Playbooks – an actionable catalog of industry-specific use case playbooks in Real-Time CDP and Journey Optimizer. In this webinar you'll learn about Use Case Playbooks and how they translate your marketing goals into implementation objects. We’ll show you how to jump-start your organization towards building and deploying commonly known use cases for accelerated business impact and collaboration. Event Schedule: Thursday, February 8th, 2024 | 9:00 AM PST Adobe Presenters: Host, Daniel Wright, Sr. Technical Marketing Engineer  Josée Monette-Healey, Sr. Product Marketing Manager, Adobe Real-Time CDPRohit Basuri, Senior Product Manager, Adobe Experience Platform

Our Adobe Digital Experience Communities are the heartbeat that connect, engage and empower our users to create game-changing digital experiences leveraging Adobe solutions.  The Community Advisor program is a prestigious year-long initiative that recognizes outstanding users of Adobe Experience Cloud products. Community Advisors are distinguished as thought leaders and experts in their field, consistently demonstrating their expertise through active engagement, providing valuable insights, and setting an example for others. By fostering a thriving and supportive community, the program encourages peer-to-peer learning and offers a platform where users can freely exchange knowledge, receive assistance and contribute to the collective growth of the community. What are the program benefits? Quarterly calls with the Adobe product teams Vouchers for Adobe Experience Cloud certifications Opportunity to participate in beta testing and early adopter programs Opportunity to inf

Hello Everyone,   I am super excited to introduce @abhinavbalooni as Contributor of the month November, 23 with 12 accepted solution within a month. Abhinav has been consistent to contribute, learn and grow with community. He led many productive discussions in the community helping peers to find solutions, docs and workarounds.    Join me in congratulating Abhinav for winning the award. Cheers, Nimasha

Hello AEP Community Members, As we approach the end of the year, it's time for reflection and planning for the future. Your input is incredibly valuable to us, and we want to hear your thoughts on how we can continue to improve and grow as a community. We have got 75K+ unique visitors in our community posting 3k+ questions, discussions, replies. We have AEP experts in community leading insightful discussions and generating great content. Take a moment to retrospect AEP community by sharing what went well and what could be improved, how community is helping you in sharing your product knowledge and network by echoing your thoughts by using the format - Introduce yourself by letting us know your AEP experience, hobbies, name, what you seek in community. Community Review: We would love to hear your honest reviews and thoughts about your experience in AEP community. What aspects do you enjoy the most, and how has being a part of this community benefited you? Your feedback will help us und

Use this thread to ask any questions related to the Use Adobe Experience Platform data collection tutorial tutorial on Experience League. Experts are monitoring this thread to ensure your questions are answered.

It would be a 10/10 experience if Workfront notification would BULK notification tied to the same project. Almost using the parent task approach to do so. With workloads increasing and resources on the decline I for see this being helpful for any workers utilizing Workfront.@workfrontad 

Hello everyone! Welcome to 'Tuesday's Tech Bytes', a weekly thread on Adobe Experience Platform for the next 6-8 weeks. I will be leading this thread along with my co-author @Pradeep Subramanian for the next 6-8 weeks where you can expect some cool content from our side on the below themes (2 posts across each theme): Tips & tricks in Adobe Web/Mobile SDK Migration Best practices to follow while migrating Adobe Web/Mobile SDK Stories or Use Cases with Adobe Experience Platform Adobe Experience Platform Golden Nuggets   Authors Introduction:   I am Pratheep Arun Raj, and I work as an Enterprise Architect at NextRow Digital. I have 12+ years of experience in multiple MarTech Solutions with Analytics and Optimization, as my primary domains. With Adobe, I am an Adobe Community Advisor, User Group Leader For APAC, and Adobe Experience League Certification Portal Ambassador. You can load the Experience League Learning Home Page to see me (The picture was a little old though).

The future of customer experience starts with digital innovators. We’re seeking visionaries who have set a bold new digital standard in their organizations and industries over the past year. If that’s you, apply to be recognized as remarkable in one or more of our 11 categories for the 2024 Adobe Experience Maker Awards.   Learn more and apply today.   Cheers, Nimasha