How to access the audience using 3rd party tool?

Question

My customer is considering AEP but without AJO.

I do not know any specific API endpoint which would work like that:

1. Request with specific Audience ID

2. Emails which belongs to that audience are returned and then

3. 3rd party tool can make a email campaign

Workaround 1:

1. I create export job

2. Export audience to dataset

3. That dataset is then exported to some SFTP , Cloud etc

Workaround 2:

1. Use HTTP streaming destination and sent segment using this in more real-time way:

https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/streaming/http-destination

Do you know any different ways?

Parvesh_Parmar · Accepted Answer

Hi @michael_soprano ,

For your use case, I think your first workaround is the best approach.

Just a small correction — you don’t need to push the audience into any dataset. You can directly export it to SFTP or any file storage destination like Blob, S3, etc.
Many clients who are not using AJO follow this approach.

Here’s a quick outline:

Create your audience — I believe it’s a batch audience.
Once the audience is qualified, there’s an option to add a destination — use that to export the audience.
During this step, select your destination account — in your case, I believe it's SFTP.
Choose the attributes you want to export in the file, like email, first name, etc.
You can set this up to export daily. As soon as batch segmentation runs, it will export the file on a daily basis.

Typically, batch segmentation runs between 1–2 AM UTC, so you should receive the file on SFTP by around 3 AM UTC.

After that, you can schedule your email sending system to read the file from SFTP and send out the emails.

Hope this helps.

Kind regards,
Parvesh

jayakrishnaaparthasarathy · Answer

@michael_soprano -

There are several ways to activate an audience for an email campaign outside of AEP. The choice of method largely depends on the specific requirements of the email campaign. For example, some marketing emails may require real-time data streaming, while others may be scheduled on a daily or periodic basis.

Here are the common activation methods:

1. Built-in Destination Connectors (Batch Activation):
2. Cloud Storage Activation (Batch Activation): Export audience data to cloud-based storage solutions such as Amazon S3, Azure Blob Storage, or Google Cloud Storage. The third-party email platform can then retrieve the data as needed.
3. HTTP Streaming (Near Real-Time Activation): Activate audiences via HTTP API streaming for near real-time use cases. This is suitable if the third-party email platform supports API-based ingestion.

However, there may be some prod and cons for utilizing these feature across but I would suggest to pick according to the use cases that demand the audience to be activated.

Thank you,
Jayakrishnaa P.

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