How can we get media click events from google and meta to Adobe Experience Platform | Community
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ShivaniM
Level 3
April 4, 2024
Solved

How can we get media click events from google and meta to Adobe Experience Platform

  • April 4, 2024
  • 1 reply
  • 1221 views

Hi team,

 

How can we get the data collection of " click events" data (and, if it's possible, also campaign ID and campaign name) from Google and Meta destinations and ingest logs in AEP.

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    Best answer by Kumar29917170hcyp

    Hi @shivanim,

     

    All ads/paid media connectors (Google, Meta, LinkedIn) can retrieve aggregated campaign insights data as of today. These partners do not offer insights at the profile level. These connectors' primary use cases are reporting or dashboarding and model training.

     

    For your Use Case, UTM parameter can be used to track the performance of your marketing campaigns. They are used to measure the effectiveness of your campaigns and help you understand where your traffic is coming from. UTM parameters are short text strings that you can add to your URLs.

     

    Once you have captured the UTM parameters you can analyze the data either in Analytics report suite or onboard the data to AEP for analysis.

     

    https://experienceleague.adobe.com/en/docs/marketo-measure/using/channel-tracking-and-setup/online-channels/utm-parameters

     

    Regards,

    Kumar Saurabh

    1 reply

    K
    Adobe Employee
    Kumar29917170hcypAdobe Employee
    Adobe Employee
    April 4, 2024

    Hi @shivanim,

    The destinations in AEP is used to activate known or unknown profiles for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases. So, the destination connector can’t ingest the data back to the platform.

    Use can ingest the data from any source by exporting it to a file system and then ingesting it to the platform. Having said that, the data provided by these channels are aggregated in nature and are not user based.

    Could you tell me the use case you are trying to achieve?

     

    Regards,

    Kumar Saurabh

     

     

      S
      ShivaniMAuthor
      Level 3
      April 5, 2024

      Hello Sourabh,

       

      Thank you for the input.

      We would like to track the click events from campaigns running in Google and Meta, so that we better understand behavior on the performance media and retarget customers in future campaigns.

       

      Also, Google Ads is there in beta mode under advertising sources, we can leverage it for getting media click count for google, right?

        K
        Adobe Employee
        Kumar29917170hcypAdobe EmployeeAccepted solution
        Adobe Employee
        April 5, 2024

        Hi @shivanim,

         

        All ads/paid media connectors (Google, Meta, LinkedIn) can retrieve aggregated campaign insights data as of today. These partners do not offer insights at the profile level. These connectors' primary use cases are reporting or dashboarding and model training.

         

        For your Use Case, UTM parameter can be used to track the performance of your marketing campaigns. They are used to measure the effectiveness of your campaigns and help you understand where your traffic is coming from. UTM parameters are short text strings that you can add to your URLs.

         

        Once you have captured the UTM parameters you can analyze the data either in Analytics report suite or onboard the data to AEP for analysis.

         

        https://experienceleague.adobe.com/en/docs/marketo-measure/using/channel-tracking-and-setup/online-channels/utm-parameters

         

        Regards,

        Kumar Saurabh

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