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balakrishnad200
balakrishnad200
Level 3
August 29, 2019
Beantwortet

Cart abandonment

  • August 29, 2019
  • 5 Antworten
  • 13833 Ansichten

Hi Team,

Can you please help me how to track the cart abandonment using through DTM. Is their any predefined options to track DTM?

Your help is highly appreciated.

Thanks,

Balakrishna

    Dieses Thema wurde für Antworten geschlossen.
    Beste Antwort von Vijaya_Vignesh1

    Hi Bala,

    To My knowledge Adobe analytics does not have a out of box metrics/dimensions to track cart abandonment.

    They do have a tool called Triggers which can used for this usecase. I think this is a separate tool doesn't come with Adobe analytics package 

    Check this link: https://medium.com/adobetech/stopping-shopping-cart-abandonment-adobe-i-o-events-and-adobe-analytics-triggers-in-action-…

    5 Antworten

    Vijaya_Vignesh1
    Vijaya_Vignesh1Antwort
    Level 2
    August 30, 2019

    Hi Bala,

    To My knowledge Adobe analytics does not have a out of box metrics/dimensions to track cart abandonment.

    They do have a tool called Triggers which can used for this usecase. I think this is a separate tool doesn't come with Adobe analytics package 

    Check this link: https://medium.com/adobetech/stopping-shopping-cart-abandonment-adobe-i-o-events-and-adobe-analytics-triggers-in-action-…

      balakrishnad200
      balakrishnad200Autor
      Level 3
      August 31, 2019

      Hi Vijay,

      Is their any way to fire an event when user left the site after adding product to the cart?

      Thanks,

      Balakrishna

        Vijaya_Vignesh1
        Vijaya_Vignesh1
        Level 2
        September 3, 2019

        Unfortunately It is not possible, because If the user leaves the website or closes the browser. The Adobe analytics interaction stops there so you will not be able to fire an event to Adobe analytics.

          balakrishnad200
          balakrishnad200Autor
          Level 3
          September 3, 2019

          Hi Vijay,

          Thanks for all the help.

          Best,

          Balakrishna

            jantzen_b
            Adobe Employee
            jantzen_bAdobe Employee
            Adobe Employee
            September 3, 2019

            Hi Balakrishna,

            Can you mark the most helpful reply as the correct answer here? This will ensure others with this question can quickly find the answer.

            Cheers,
            Jantzen

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