Can Tags like Google Ads, Facebook, Bing be implemented using Event Forwarding? | Community
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NitinCT
Level 2
May 2, 2024
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Can Tags like Google Ads, Facebook, Bing be implemented using Event Forwarding?

  • May 2, 2024
  • 1 reply
  • 1408 views

Hello Everyone,

 

Could anyone guide me if we can implement below Tags using Event Forwarding? We don't want to make client calls for these:

Google Ads
Bing
Facebook
Pinterst
LinkedIn

 

 

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Best answer by Asheesh_Pandey

Hi Nitin,

If the vendor requires data (like a vendor-specific unique ID, for example) that can only be generated or accessed by their own client-side tag, then that vendor tag is likely not a good candidate to move. Attempting to reverse-engineer a client-side tag with the idea of moving that data collection to event forwarding without the appropriate APIs is discouraged.

Thanks,

Asheesh

 

1 reply

Asheesh_Pandey
Community Advisor
Asheesh_PandeyCommunity Advisor
Community Advisor
May 5, 2024

@nitinct You can do that in fact that's one of the main feature of the server side event forwarding. Note that Event forwarding is a paid feature that is included as part of the Adobe Real-Time Customer Data Platform Connections, Prime, or Ultimate offerings. May want to check with client suport.

Thanks,

Asheesh

 

- Asheesh
    N
    NitinCTAuthor
    Level 2
    May 9, 2024

    Hello Asheesh,

     

    Thank you for the reply.

    But when i see the documents it looks very different to me. For Eg For Facebook looks like Pixel on client side will be needed:

    https://blog.developer.adobe.com/implement-facebook-conversion-api-fb-capi-with-adobe-event-forwarding-163b64a40aca

     

    For Google as well same thing:

    https://experienceleague.adobe.com/en/docs/experience-platform/tags/extensions/server/google-ads-enhanced-conversions/overview

     

    In google docs it says:

    nhanced conversions leverage the Google Ads API to add first-party data to a conversion that happened on a client device, usually a website. This means that there are two steps to implement enhanced conversions:

    1. Send a conversion from the client.
    2. Use event forwarding to send additional first-party data that enhances the conversion data sent from the client.

    Since sending conversion events involves both a client-side and server-side implementation, this document covers the prerequisite steps for setting up the client-side Google Global Site Tag (gtag) extension in addition to the Enhanced Conversions extension for event forwarding.

     

    Your thoughts?

     

    Thanks,

    Nitin

    Asheesh_Pandey
    Community Advisor
    Asheesh_PandeyCommunity AdvisorAccepted solution
    Community Advisor
    May 9, 2024

    Hi Nitin,

    If the vendor requires data (like a vendor-specific unique ID, for example) that can only be generated or accessed by their own client-side tag, then that vendor tag is likely not a good candidate to move. Attempting to reverse-engineer a client-side tag with the idea of moving that data collection to event forwarding without the appropriate APIs is discouraged.

    Thanks,

    Asheesh

     

    - Asheesh
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