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AI Segmentation feature AEP
Hi,
Customer from retail industry asked me about such a feature. What is the Adobe's proposition in this field? Create propensity model in Data Science services?
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Hi @michael_soprano ,
Intelligent Services, built on Adobe Experience Platform, provides customers experience access to AI-as-a-service, making it easy to predict customer behaviour, measure the impact of a campaign etc.
When it comes to generating propensity score for Individual profiles- Customer AI is used to generate custom propensity scores such as churn and conversion for individual profiles at-scale. Customer AI works by analyzing existing Consumer Experience Event data to predict churn or conversion propensity scores.
Please follow the link for overview- https://experienceleague.adobe.com/en/docs/experience-platform/intelligent-services/customer-ai/overview
There are some data requirements for the scores to be generated like- minimum 30days worth of Event data is required for eligible population.
https://experienceleague.adobe.com/en/docs/experience-platform/intelligent-services/customer-ai/data-requirements
Regards,
Kumar Saurabh
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