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Level 4
July 22, 2025
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SEO & SSR in Storefronts using Adobe Edge Delivery Services

  • July 22, 2025
  • 3 replies
  • 446 views

Hi everyone,

I’m working on a storefront project using Adobe Edge Delivery Services (EDS) and wanted to clarify the expected behavior around Server-Side Rendering (SSR) and SEO.

In particular, I'm reviewing how dynamic content (e.g., product names, links, headers fetched via GraphQL or similar APIs) is treated in the SSR output.

 

Scenario:
Some pages (like PLP and PDP) display content that is rendered client-side, and when inspecting the HTML source (view-source), this content does not appear to be present in the initial SSR response from the edge.

 

Questions:

 

What is the recommended way to ensure that critical content (titles, product names, links) is included in the SSR output for SEO purposes?

 

Can this be addressed using enhancements in helix-markup.yaml, scripts.js, or other EDS configurations?

 

Are there known strategies for SSR fallback or crawler-specific behavior in EDS to ensure search engines receive a fully rendered version of the page?

 

My main goal is to ensure the storefront is SEO-friendly and fully indexable, while still leveraging the dynamic and performant architecture of EDS.

 

Any guidance, best practices, or examples would be greatly appreciated!

 

Thanks in advance

Best answer by arunpatidar

Hi @olsalas711 

Please check a really nice article about it at aem.live

https://www.aem.live/blog/folder-mapping-deprecated 

3 replies

arunpatidar
Community Advisor
arunpatidarCommunity AdvisorAccepted solution
Community Advisor
July 23, 2025

Hi @olsalas711 

Please check a really nice article about it at aem.live

https://www.aem.live/blog/folder-mapping-deprecated 

Arun Patidar
Level 1
January 20, 2026

Were you able to find a solution? I am on the same situation right now!

Level 1
January 29, 2026

From what others have shared, ensuring key content is rendered at the edge usually means moving critical data into the initial HTML rather than relying solely on client-side fetches, especially for PLP and PDP. You might find insights from similar discussions helpful, as Ali ubaid and others have noted that aligning EDS configs with SEO priorities often requires balancing markup structure and rendering strategy.