Is there ability to run a report on search terms a customer is using when visiting website?

To capture search keywords in AEM Adobe Analytics, you'll need to implement custom tracking using the s.eVar variable. Here's a step-by-step guide:

1. Identify the Search Component:

• Determine the component or page where the search functionality is implemented in your AEM site.

2. Create a Custom s.eVar:

• In Adobe Analytics, create a new Custom Variable of type eVar.
• Give the eVar a descriptive name (e.g., "s.eVar1 - Search Keywords").
• Set the Persistence to Visit.

3. Implement Tracking in AEM:

• Modify the search component's JavaScript to capture the search query and pass it to the s.eVar.

• Here's a basic example using Javascript:

  JavaScript

  function handleSearch() {
      var searchQuery = document.getElementById("search-input").value;
  
      // Set the s.eVar value
      s.eVar1 = searchQuery;
  
      // Trigger the Adobe Analytics tracking beacon
      s.tl(true);
  }
  

• Replace document.getElementById("search-input").value with the actual selector for your search input field.

4. Verify Tracking:

• Go to your AEM site and perform a search.
• Check your Adobe Analytics reports to see if the search keywords are being captured correctly.

Note: Response generated from AI .