[Event Series] AEM Assets Foundations

[Event Follow-Up] From Content Chaos to Content Reuse: How Marketing Teams Move Faster with AEM Assets - August 19, 2026

This first session, led by ​@CH19 Colin Horey, AEM Customer Success Manager, walked customers through how Adobe's DAM platform helps marketers find, govern, and activate approved content using a fictional brand “WKND” to demo search, reuse, and approval workflows, plus AI features like auto-generated metadata and semantic search. 

Download a copy of the slide deck and watch the on-demand recording below:

• Slide Deck PDF 
• Webinar Recording 

As a reminder, this was Part 1 of the 4-part AEM 101 series, so be sure to register for the remaining sessions:

• September 2 - Find It. Trust It. Reuse It. The Power of Metadata, Taxonomy, and Governance 
• September 16 - The Right Access for the Right Teams: Designing Smarter Roles and Workflows in AEM Assets
• September 30 - From Approved to Activated: Powering Omnichannel Marketing with AEM Assets

YOUR TURN: Share your top takeaway from today’s event as a comment below! And if you have any follow-up questions, post them here. 

[Event Follow-Up] Find It. Trust It. Reuse It. The Power of Metadata, Taxonomy, and Governance - September 2, 2026

The second session of this series, led by ​@DanaPoliti , AEM Customer Success Manager, shared best practices and recommendations for taxonomy, metadata, and governance in AEM Assets. The presentation walked through how these three pieces work together to help users find, trust, and reuse content at scale, explaining the difference between folder organization and metadata, and outlining the four key metadata categories. It also covered how incomplete governance can lead to real risks, like assets being used outside their licensed region or timeframe, and included a live demonstration of asset details, smart tags, licensing fields, and search filtering. The session closed with recommendations for designing a metadata model that's practical for users and ready to support future AI capabilities.

Download a copy of the slide deck and watch the on-demand recording below:

• Slide Deck PDF 
• Webinar Recording (the demo at the 13:30 mark can be found here)

As a reminder, this was Part 2 of the 4-part AEM 101 series, so be sure to register for the remaining sessions:

• September 16 - The Right Access for the Right Teams: Designing Smarter Roles and Workflows in AEM Assets
• September 30 - From Approved to Activated: Powering Omnichannel Marketing with AEM Assets

YOUR TURN: Share your top takeaway from today’s event as a comment below! And if you have any follow-up questions, post them here. 

[Event Follow-Up] The Right Access for the Right Teams: Designing Smarter Roles and Workflows in AEM Assets - September 16, 2026

The third session of this series, led by ​@HannahWu1 , AEM Customer Success Manager, shared a framework for designing purposeful AEM Assets access around specific responsibilities rather than broad job-title permissions. It covered managing access through role-based groups and content boundaries, treating permissions as an ongoing lifecycle to review over time. Hannah also touched on AI-assisted discovery and transformations, which still require human review and accountability, and demonstrated a live campaign workflow showing how separate roles (submitter, librarian, reviewer, author) each handled a distinct step from asset intake to landing page creation.

Download a copy of the slide deck and watch the on-demand recording below:

• Event Recording
• Slide Deck PDF 

As a reminder, this was Part 3 of the 4-part AEM 101 series, so be sure to register for the remaining session on September 30, From Approved to Activated: Powering Omnichannel Marketing with AEM Assets.

YOUR TURN: Share your top takeaway from today’s event as a comment below! And if you have any follow-up questions, post them here. 

[Event Follow-Up] From Approved to Activated: Powering Omnichannel Marketing with AEM Assets - September 30, 2026

To wrap up the 4-part series, today’s session, led by Principal Customer Success Manager, Tammy Lam ​@TLAM_SF , walked through the recommended asset lifecycle: ingest, add metadata, review and approve, grant access, distribute, and measure. It stressed that governance has to keep going after distribution, so approval status and approval targets always show where and by whom an asset can be used. It also tied everything back to the basics from earlier in the series: one trusted source of truth, solid metadata and taxonomy that gets refreshed now and then, and the right access for internal teams and partners. The advice for getting started was to keep it small, piloting one to three high-value workflows with some training and internal champions, and only scaling up once the process proves it works and is repeatable.

Download a copy of the slide deck and watch the on-demand recording below:

• Slide Deck PDF
• Workshop Recording 
• Watch the short 2:30 demo here 

More AEM events coming up in October:  

While this series has now concluded, the learning doesn't stop here. Two additional events, led by AEM Champions, are taking place in October: 

• October 13 at 8am PT / 11am ET: From Traditional AEM to Modern Headless - Without Disrupting Authors 
• October 29 at 8am PT / 11am ET: AI in AEM: From Intelligent Content to Agentic Experiences 

We'd love to see you there!