Enterprise Video Experiences Come to Dynamic Media with OpenAPI
Video is central to how organisations engage their audiences—personalised, accessible, and consistent across devices, channels, and regions. Adobe Experience Manager gives teams two ways to power those experiences: the proven Dynamic Media (Scene7) platform that thousands of organisations rely on every day, and Dynamic Media with OpenAPI, our API-first architecture for teams who want lightweight integrations and composable, developer-friendly workflows.
Both are first-class parts of the Dynamic Media family, and we continue to invest in both. Which one a team chooses should come down to the architecture and integration model that fits them best—not a trade-off in what their content can do.
That’s why this milestone matters. Over the past year, we’ve been bringing the rich video capabilities customers trust in Dynamic Media to the OpenAPI architecture. Today, we’re excited to share that core enterprise video capabilities have reached feature parity on Dynamic Media with OpenAPI.
Rich Video Experiences, Built In
Dynamic Media with OpenAPI now supports the enterprise video capabilities customers depend on, including:
- Multi-Audio & Multi-Captions — deliver localised, accessible experiences by attaching multiple audio tracks and caption sets to a single video for global audiences.
- AI-powered Caption Generation — automatically generate captions to speed content preparation while improving accessibility and compliance.
- Video Smart Crop — intelligently and automatically adapt a single source video to different aspect ratios and screen sizes for each channel.
- Custom Thumbnail Support — set purposeful poster frames and thumbnails to create compelling entry points and improve engagement.
Together, these let marketing and content teams deliver richer video experiences from a single toolset, without stitching together multiple tools or complex workflows.
What This Means for You
If you’re already on Dynamic Media (Scene7), nothing changes—you continue to get the full, trusted video toolkit you’ve always had, backed by our ongoing investment.
If you’re evaluating or already building on Dynamic Media with OpenAPI, this closes the gap that mattered most for video. You get the benefits of an API-first architecture—clean APIs, simpler integrations, and composable workflows—alongside the same enterprise-grade video capabilities. Whether you’re launching new experiences or extending existing ones, you no longer have to choose between the architecture you want and the video functionality you need. You get both.
Getting Started
Multi Audio and Multi Captions in Dynamic Media with OpenAPI capabilities Videos
Generate and translate captions in Dynamic Media with OpenAPI capabilities
Apply Video Smart Crops to approved videos
Custom Thumbnail Support for videos
Looking Ahead
This is another step toward a unified media platform where images, video, and AI-powered media workflows come together across the Dynamic Media family. Our goal stays the same across both architectures: help customers create, manage, and deliver exceptional media experiences faster, at greater scale, and with less operational complexity.
The journey continues—and with these additions, teams building on Dynamic Media with OpenAPI now have the enterprise video foundation to match.