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christa_glasgow
October 16, 2015
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Where do we find a SiteCatalyst - Analytics Glossary?

  • October 16, 2015
  • 2 replies
  • 2029 views

I'm looking for a SiteCatalyst / Analytics glossary of terms (i.e. definitions for Unique Visitors, Daily Unique Visitors, etc) and can't locate one anywhere on the Adobe site; have searched and searched.  Does anyone know if this exists?

Thanks!

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Best answer by mitchell_teixei

Hello - You can find the info you need here at this link:

http://microsite.omniture.com/t2/help/en_US/reference/

At the top of the page, look at Help > Analytics > Analytics Help and Reference and you'll see a PDF icon. That link is not working at the moment, but it should have the latest Marketing Cloud Reference "book" with all the info you want.  The copy I have from 4/2013 is 275 pages.

 

Best wishes for continued success!

2 replies

mitchell_teixei
mitchell_teixeiAccepted solution
Level 3
October 16, 2015

Hello - You can find the info you need here at this link:

http://microsite.omniture.com/t2/help/en_US/reference/

At the top of the page, look at Help > Analytics > Analytics Help and Reference and you'll see a PDF icon. That link is not working at the moment, but it should have the latest Marketing Cloud Reference "book" with all the info you want.  The copy I have from 4/2013 is 275 pages.

 

Best wishes for continued success!

Rahsing
Level 9
October 16, 2015

Hi Christa,

Here's a list (not exhaustive) containing definitions for a number of metrics. Hopefully it'll help

http://microsite.omniture.com/t2/help/en_US/reference/metrics.html

http://microsite.omniture.com/t2/help/en_US/reference/calculated_metrics_examples.html

Please let me know if this helps

Kind Regards

Rahul