When setting up click tracking in Adobe Analytics, should we set it up at the hit or visit level? Thank you!

Hi,

It really depends on what you are trying to achieve... generally speaking, you would track clicks (what button was clicked, on what page, etc) at a hit level. So that every subsequent tracking request for the rest of the visit doesn't count as "click x".

However, if you trying to correlate this to a conversion later in the visit, you might need to have some of the information set to a Visit level attribution to persist those values to the moment of conversion. Sometimes, rather than doing this on the click, an internal campaign is used instead (different from your external campaigns, the internal campaign can be a simpler notation to indicate an internal promotion was engage with).

Maybe if you told us a little bit more about your site, what the button does, and what you plan to report on it would help us to better provide advice.