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bindukumari1990
Level 4
September 15, 2021
Solved

Unspecified Data in Evar 5

  • September 15, 2021
  • 1 reply
  • 2813 views

Hi Team,

I have created conversion variable evar5, which identifies the user type like general customers, corporate, employee and other.

But in analysis workspace, for visits metric unspecified is coming around 2K. When I exported the file through data feed, then I got to know for custom link evar 5 is not firing. Even the analysis workspace number says the same.

 

But when checked links in the server call, evar 5 is firing. For exampe urls are:

https://www.whirlpoolindia.com/refrigerators/single-door/icemagic-pro-200l-single-door-refrigerator-new-crescent-door-design-with-breathe-arc-handle-4-star-cool-illusia-10-years-warranty-71641.html?fbclid=iwar0iwzhqyqrgwjkxqb7kmbghflez6v7qbbvzcqlqxhkmefpuocebf3sfyw4

https://www.whirlpoolindia.com/top-load/whitemagic-elite-7-5-kg-fully-automatic-top-load-washing-machine-hard-water-wash-grey-5-star-10-years-warranty-31370.html?fbclid=iwar0n4m4mg0vwcdn26lpv_wbfispgeav_risppd3w9k4bwu31ktifap9mxuw

 

Then, what is reason for coming unspecified. Please note it is happening for Product detail page only(PDP Page).

 

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Best answer by Brian_Johnson_

@brian_johnson_ So, basically all my custom calls i.e. s.tl() link call should set evar5 in the respective rules. Right?


@bindukumari1990 - You are seeing "Unspecified" in the eVar5 report because the variable is not being set until (at least) the second analytics call of the visit. To address this, you need to make sure eVar5 is populated on the first call of each visit. In your case, that is the s.tl() call. 

 

So, to answer your question: Yes. Make sure the s.tl() calls include the appropriate eVar5 value.

1 reply

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amgup
Level 7
September 15, 2021

@bindukumari1990  I checked the website URL and found that evar5 is firing on Page View call only and not when Custom Link call is happening. Can you check if you have passed evar5 in s.linkTrackVars ? 

https://experienceleague.adobe.com/docs/analytics/implementation/vars/config-vars/linktrackvars.html?lang=en

Brian_Johnson_
Brian_Johnson_
Level 8
September 15, 2021

@bindukumari1990- I'm also seeing what @amgup is reporting. On page load, I see a custom link call followed by a page call. Only the page call includes eVar5 (v5=General). Because of this eVar5 is undefined/unspecified for at least one call during the visit (the very first call), resulting in the "Unspecified" line item in your reports.

    B
    bindukumari1990Author
    Level 4
    September 16, 2021

    @brian_johnson_ So, basically all my custom calls i.e. s.tl() link call should set evar5 in the respective rules. Right?

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