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mbpaloma1
October 16, 2015
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tracking code broken down by referrers

  • October 16, 2015
  • 10 replies
  • 5904 views

Hi there, 

I am looking to see if there is any way to break down a Tracking Code report by referrers in Adobe Analytics. I am able to do this in the Ad Hoc Reporting tool but not able to do so in the Adobe Analytics interface. 

What I am trying to get to is we have tracking codes that we place on banner ads on 3rd party sites and we want to see which external web site pages are referring the traffic. I would like this feature in Adobe Analytics so that our less proficient users can access this report and make updates to their own reports as well (the Ad Hoc tool would be too advanced for them).

Thank you!

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    Best answer by BrianAu1

    Hi,

    You could apply a tracking code segment filter and then run it against the referrer report in R&A. Note this would apply to all visits for which the visitor was bound to that tracking code.

    Also are you familiar with the new Analysis Workspace feature in R&A which allows for Ad-Hoc Analysis level features?

    http://blogs.adobe.com/digitalmarketing/analytics/faster-insights-with-the-analysis-workspace/

    Best,

    Brian

    10 replies

    B
    Adobe Employee
    BrianAu1Adobe EmployeeAccepted solution
    Adobe Employee
    October 16, 2015

    Hi,

    You could apply a tracking code segment filter and then run it against the referrer report in R&A. Note this would apply to all visits for which the visitor was bound to that tracking code.

    Also are you familiar with the new Analysis Workspace feature in R&A which allows for Ad-Hoc Analysis level features?

    http://blogs.adobe.com/digitalmarketing/analytics/faster-insights-with-the-analysis-workspace/

    Best,

    Brian

      nadiah41188262
      nadiah41188262
      October 16, 2015

      Hi

      I also agree with Brian that you could apply a tracking code segment filter and then run it against the referrer report in R&A. I have also implemented the same on outsource seo services

      http://blogs.adobe.com/digitalmarketing/analytics/faster-insights-with-the-analysis-workspace/


      Thanks
      Nadia

      M
      mbpaloma1Author
      October 16, 2015

      Brian, 

      Thank you so much for the response! I did not know about the Analysis Workspace (I didn't get to go to the Summit this year). It says that I should have access to this report since I am an admin for Adobe Analytics but I am not seeing it as an option underneath my R&A link in the left nav. Any thoughts on how I can get it?

      Thanks!

      Maritsa 

      warrensander
      warrensander
      October 16, 2015

      it's in the main analytics menu (see attached)

      I think you have to have Analytics Standard or Premium to see it.

      M
      mbpaloma1Author
      October 16, 2015

      Hi Warren,

      I have standard Analytics and I am also an admin and I do not see it in my menu like your image shows. Thanks!

       

      Maritsa

      TanmayMathur
      Adobe Employee
      TanmayMathurAdobe Employee
      Adobe Employee
      October 16, 2015

      Hi Maritsa,

      Analysis Workspace feature is available only to administrators of Adobe Analytics Premium or the complete Adobe Analytics solution.

      Thanks!

      TM

      warrensander
      warrensander
      October 16, 2015

      actually it got opened to everyone in the June update. There is a check box you need to check if you don't have all report access. but admins should have access and it should still be on the left nav

      go to the freeform forum http://help-forums.adobe.com/content/adobeforums/en/analytics-forum/freeform-analysis.topic.html/forum__ja94-why_did_younotcrea.html

      which is a discussion where I was talking about adobe giving access to all my users. but besides that if you post in the free form forum you will get a very fast response from Ben Gaines who is the be all know all of everything.

      M
      mbpaloma1Author
      October 16, 2015

      Hi TM,

      Can you elaborate on what you mean by the "complete Adobe Analytics solution"? I have Adobe Analytics Standard and Ad Hoc Analysis Tool, (and Adobe Social). Is that not a complete Analytics solution? Just curious what makes the complete solution. Thanks!

      Maritsa

      TanmayMathur
      Adobe Employee
      TanmayMathurAdobe Employee
      Adobe Employee
      October 16, 2015

      Hi Maritsa,

      The complete Adobe Analytics Solution would include Reports & Analytics, Ad-Hoc Analysis, Contribution Analysis, Data Workbench, Data Warehouse, Report Builder and Developer tools. I hope I am not missing out anything. :) 

      Hope this answers your query.

      TM

      TanmayMathur
      Adobe Employee
      TanmayMathurAdobe Employee
      Adobe Employee
      October 16, 2015

      You are right Warren, my bad! 

      Analysis Workspace is now available to all admin accounts in Adobe Analytics Standard or Adobe Analytics Premium. 

      Thanks for the correction. 

      TM

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