Track Unique Visitor Surfing Product and Page

Question

Hello everyone,I have a site with different products for each page, need to track for each Unique Visitor which product and page were visited from Unique Visitor during his session.And  I need to understand which product has a better CTR.ThanksLuca

suspande · Accepted Answer

Hi Luca,

I found a few similar discussions around this topic :

For 1)

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/unique-visitors/qaq-p/245460

https://helpx.adobe.com/in/analytics/kb/comparing-visitors-across-products.html

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/yearly-unique-visitor/qaq-p/287554

For 2), https://analyticsdemystified.com/adobe-analytics/click-rates-adobe-analytics/

https://experienceleaguecommunities.adobe.com/t5/adobe-advertising-cloud/what-is-view-through-and-click-through/qaq-p/248181/comment-id/349

https://experienceleaguecommunities.adobe.com/t5/dynamic-tag-management-questions/how-to-track-the-click-url-through-data-element-and-pass-to/qaq-p/280998

Do these help ?

Thanks
Sushma

khurshid · Answer

You would need to pass a unique user id in one of the evars when a visitor views a product/page and then run a report with the evar as dimension broken down by Product with metric as Revenue.

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