The same CIDs are sometimes being classified incorrectly

Forum|Forum|2 years ago
November 24, 2023
1 reply
3162 views

we have set up our CIDs so that if it starts with “cpc” or “ppc” it will be classified as paid search as below

This works well for most campaigns. However some campaigns starting with cpc get classified as other campaigns. Any ideas why?

thanks

aaron

Analytics

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abhinavbalooni

Community Advisor

Hi @azmeister3000

Since marketing channel rules follow a waterfall model, is there any possibility of a rule higher up satisfying the criteria for these campaigns before they even get to the above rule you've put in?

May be a higher rule is interfering with the classification here.

Regards,

Abhinav

A

azmeister3000Author

Level 2

I don’t believe so. Other Campaigns, which is where some CIDs containing “cpc” end up, is much lower down the list

A

azmeister3000Author

Level 2

@azmeister3000 That can be in scenarios where folks came later through direct or a channel which doesn't override the pre-change classification in case of a few users.

That's one scenario I can think of off the top of my head.

So if I drag in referring domain, all the last touch channel details starting with cpc that are classfied as have a referring domain "typed/bookmarked" and it looks like the original was google, which makes sense.

Supposing we had expired the attribution window at the time - would these now be coming through as Direct traffic for last touch channel or still attributed to "Other Campaigns".

If we expire the channels now, will they all now come through as Direct if people return and will the first touch remain the same?

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