Does anyone have a good method for testing/QA for SEO traffic getting assigned to the right marketing channel when doing a new release of something? We have ways using our tracking codes of making sure that SEM and other paid digital channels go to the right marketing channel, but haven't quite cracked the nut on testing SEO PRIOR to the release.
I test lightly using a manual process. I go to our site through various search engines myself, under various scenarios, and look at the results in Workspace. To identify my traffic:
1. My site has a registration component. I take my encrypted registration GUID from the Adobe debugger and which is captured in Workspace, and use that to create a visit based segment. I can then look at the results in the Marketing Channel reports.
2. Alternatively, I use a one-time tracking code and use that to create a visit based segment. I can then look at the results in the Marketing Channel reports. Depending on the scenario you are testing and your marketing channel set up, the tracking code can be set on the first, middle, or last page of the visit so as not to interfere with the capture of the search engine click through.
We have a report suite that captures just staff traffic so I, as staff, can test the Marketing Channel set up for that report suite before duplicating the set up in production.
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.
