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AlexanderRo4
Level 2
July 17, 2024
Solved

Segmentation not Filtering out campaigns correctly

  • July 17, 2024
  • 1 reply
  • 2399 views

I have 3 campaign buckets that I'd like to create a segment for. The campaigns typically look like arship20240712, arorder20240711, arcataff20240712 for example. I have my segmentation setup as follows:

 

bucket 1

Include - Visitor > campaign 'starts with' arcataff

campaign 'starts with' arjcataff

etc

 

bucket 2

Include - Visitor > campaign 'starts with' arship

campaign 'starts with' arorder

etc

 

What happens is several of the other campaigns (arship etc) still appear in buckets that its not supposed to IE: seeing arship campaigns in bucket 1 when its only supposed to show arcataff.

 

Why does it continue show other campaigns?

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Best answer by Jennifer_Dungan

By using a VISITOR scoped segment, you are pulling back all hits from Visitors who interacted with the campaign at any time during your reporting period.

 

Let's look at a simple example (I'm not sure what your expiry is on your campaigns, I'm going to assume this is tracking code and 7 day expiry):

 

Visit 1 (campaign X) - June 1

  • Page 1 (campaign X is set)
  • Page 2 (campaign X is maintained, but not set)
  • Page 3 (campaign X is maintained, but not set)

 

Visit 2 (no campaign) - June 3

  • Page 4 (campaign X is maintained from previous visit, since it's within 7 days)
  • Page 5 (campaign X is maintained, but not set)
  • Page 6 (campaign X is maintained, but not set)

 

Visit 3 (campaign Y) - June 5

  • Page 7 (campaign Y is set, overriding the previous X, despite within 7 days)
  • Page 8 (campaign Y is maintained, but not set)
  • Page 9 (campaign Y is maintained, but not set)

 

Visit 4 (no campaign) - June 10

  • Page 10 (campaign Y is maintained from previous visit, since it's within 7 days)
  • Page 11 (campaign Y is maintained, but not set)

 

Visit 5 (no campaign) - June 24

  • Page 12 (no campaign - nothing set and outside of 7 day expiry from when Y was set)
  • Page 13 (no campaign)

 

 

Now, let's say you are pulling a report for all of June, if you are looking for "VISITOR with Campaign Y", you will get all the above pages (1-13), since your Visitor saw campaign Y on visits 3 (explicitly set) and 4 (maintained due to 7 day attribution). Don't forget, even the same visit could have multiple campaigns... I started from social media campaign, got an email while I was on the site and clicked through from that email.... 2 campaigns in 1 visit.

 

 

So what are you trying to find? Don't worry about the metric you want right now... the metric used with your segment is unrelated... Segment scope is about what hits you want to return in your data set.

 

Are you looking for:

  • Visits that have Campaign Y attribution?
  • Or Visits that explicitly came via Campaign Y
  • Just the entry hit with Campaign Y?

 

Understanding your needs will help us to help you build the correct segment.

1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
July 17, 2024

By using a VISITOR scoped segment, you are pulling back all hits from Visitors who interacted with the campaign at any time during your reporting period.

 

Let's look at a simple example (I'm not sure what your expiry is on your campaigns, I'm going to assume this is tracking code and 7 day expiry):

 

Visit 1 (campaign X) - June 1

  • Page 1 (campaign X is set)
  • Page 2 (campaign X is maintained, but not set)
  • Page 3 (campaign X is maintained, but not set)

 

Visit 2 (no campaign) - June 3

  • Page 4 (campaign X is maintained from previous visit, since it's within 7 days)
  • Page 5 (campaign X is maintained, but not set)
  • Page 6 (campaign X is maintained, but not set)

 

Visit 3 (campaign Y) - June 5

  • Page 7 (campaign Y is set, overriding the previous X, despite within 7 days)
  • Page 8 (campaign Y is maintained, but not set)
  • Page 9 (campaign Y is maintained, but not set)

 

Visit 4 (no campaign) - June 10

  • Page 10 (campaign Y is maintained from previous visit, since it's within 7 days)
  • Page 11 (campaign Y is maintained, but not set)

 

Visit 5 (no campaign) - June 24

  • Page 12 (no campaign - nothing set and outside of 7 day expiry from when Y was set)
  • Page 13 (no campaign)

 

 

Now, let's say you are pulling a report for all of June, if you are looking for "VISITOR with Campaign Y", you will get all the above pages (1-13), since your Visitor saw campaign Y on visits 3 (explicitly set) and 4 (maintained due to 7 day attribution). Don't forget, even the same visit could have multiple campaigns... I started from social media campaign, got an email while I was on the site and clicked through from that email.... 2 campaigns in 1 visit.

 

 

So what are you trying to find? Don't worry about the metric you want right now... the metric used with your segment is unrelated... Segment scope is about what hits you want to return in your data set.

 

Are you looking for:

  • Visits that have Campaign Y attribution?
  • Or Visits that explicitly came via Campaign Y
  • Just the entry hit with Campaign Y?

 

Understanding your needs will help us to help you build the correct segment.

A
AlexanderRo4Author
Level 2
July 17, 2024

That's a great explanation. Thank you.

 

What I'm looking for are all Visits for say "Last Week" that explicitly came via campaign Y, Z, X but should not see anything from A, B, C.

 

Added note: The attribution model I use is 14 day last touch.

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
July 17, 2024

OK, and what happens if you have a visit with both?

 

  • Page 1 (Campaign X set)
  • Page 2 (Campaign X carried forward)
  • [User gets an email with Campaign Y]
  • Page 3 (Campaign Y set)
  • Page 4 (Campaign Y carried forward)
  • [User foes a search, gets a sponsored link with Campaign Z]
  • Page 5 (Campaign X set)

 

This visit has explicit X, Y and Z set in the visit... should this visit be included because it has X? Or should it be excluded because it has Y / Z?

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