referring domain numbers in marketing channel trends very high than normal. | Community
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Level 5
October 11, 2023
Question

referring domain numbers in marketing channel trends very high than normal.

  • October 11, 2023
  • 1 reply
  • 1953 views

referring domain numbers in marketing channel trends very high than normal. How to debug and find issue? FYI no changes made to marketing channel rules.

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1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
October 11, 2023

Did other marketing channels (by raw numbers) decline significantly at the same time?

 

Have you tried to correlate the Marketing Channel (using Marketing Channel Instance to limit the data to when its being set) against the Referring Domain?

 

Also, while your Marketing Channel rules haven't changed, is it possible someone pushed a tracking update and broke referral tracking.. your "Typed/Bookmarked" also seemed to spike... I wonder if someone broke tracking Referrals in your implementation (as in, as the user navigates from page to page within your site, the previous page isn't being set as a referrer and now every page is treated like an incoming source of traffic when it shouldn't be).

aagk123Author
Level 5
November 30, 2023

The direct channel numbers reduced.

Jennifer_Dungan
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
November 30, 2023

Ok, well if a bunch of pages were redirected, those are more than likely losing their referral data...

 

Referrers should be forwarded if possible... but most developers / devops when putting these in place don't think about the detrimental impact to analytics....  They just care about the functionality.

 

  • So user comes to Page A with Referrer 1
  • Redirect rules trigger
  • User lands on Page B (referrers are lost)

 

Your report will treat these as "Typed/Bookmarked" 😞