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Jakub_Drhlik
Jakub_Drhlik
Level 2
October 16, 2015
Solved

Marketing spending optimisation

  • October 16, 2015
  • 1 reply
  • 1126 views

Hi folks,

A "million" dollar question - is there any way identifying users before they have clicked on an ad placed on Google?  I am trying to reduce a spending by differentiating between Members and Non Members. (Ads are more costly for NON members than for members)

We are using Sitecat, Audience Manager and Target.

 

Once the Member gets to my site they will get authenticated but that is too late. Any crazy ideas are welcome.

Thanks,

Jakub

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Best answer by TanmayMathur

Hi Jakub,

Unfortunately, There is no way you could identify users before they have clicked on an ad. You would have to chart some other way to differentiate between members and non members. Visitor ID implementation may help you. 

Thanks.

TM

1 reply

TanmayMathur
Adobe Employee
TanmayMathurAdobe EmployeeAccepted solution
Adobe Employee
October 16, 2015

Hi Jakub,

Unfortunately, There is no way you could identify users before they have clicked on an ad. You would have to chart some other way to differentiate between members and non members. Visitor ID implementation may help you. 

Thanks.

TM

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