Marketing Channels: Typed/Bookmarked under Referring Domains | Adobe Higher Education
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icontre1
Level 2
August 15, 2024
Respondido

Marketing Channels: Typed/Bookmarked under Referring Domains

  • August 15, 2024
  • 3 respostas
  • 1297 Visualizações

Context

  • Changes were made to our Marketing Channel Processing Rules a few years ago
  • Referring Domains was included in that change. Please take a look at the attached Marketing_Channel_Processing_Rules.JPG file

Issue

  • There is a significant amount of Typed/Bookmarked activity under Referring Domains. See workspace2.JPG file

Request
We need some help understanding why this is happening and any Marketing Channel Processing Rules configuration updates we need to make.

 

Thanks!

Ivan Contreras

    Este tópico foi fechado para respostas.
    Melhor resposta por Jennifer_Dungan

    Keep in mind that your Marketing Channels have a default 30 day attribution (that number may vary depending on your settings), but Direct Traffic will not overwrite a specific Marketing Channel.

     

    So for instance:

     

    Visit 1 (Referral from domain.com)

    • Marketing Channel set to "Referring Domain"
    • Marketing Channel Detail set to "domain.com"
    • Referring Domain set to "domain.com" / Referrer Type is "other website"

     

    Visit 2 (Direct)

    • Marketing Channel remains "Referring Domain" (Direct will not override a specific channel)
    • Marketing Channel Detail remains "domain.com" (again, same logic)
    • Referring Domain set to "" / Referrer Type is "typed/bookmarked"

     

    If you are looking at Visit 2, your "Referrer" Data conflicts with your "Marketing Channel" Data because they have different attribution.. one is Visit level, the other is 30 days (and of course, the added logic to not let Direct traffic override your channels):

     

     

     

    This is expected behaviour, because Marketing Channels is a different type of report to Marketing Channels (which use more than referrers to determine the classifications, and again has a different attribution)

    3 Respostas

    bjoern__koth
    Community Advisor and Adobe Champion
    bjoern__kothCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    August 15, 2024

    Hi @icontre1 

    maybe this thread is helpful

    https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/quot-typed-bookmarked-quot-occuring-in-marketing-channel-report/td-p/399845


    what do you see if you do a break down by marketing channel detail instead of referrer? 

    Cheers from Switzerland!
    I
    icontre1Autor
    Level 2
    August 16, 2024

    Thanks @bjoern__koth, I'll check that thread.

    When breaking down Referring Domain by Marketing Channel Detail, I see almost half of the activity comes from an internal domain. It's worth noting that it comes in our pagename form. Please see attached screenshot.

    bjoern__koth
    Community Advisor and Adobe Champion
    bjoern__kothCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    August 16, 2024

    Is that internal domain part of your internal url filter list?

     

    https://experienceleague.adobe.com/en/docs/analytics-learn/tutorials/administration/manage-report-suites/set-internal-url-filters

    Cheers from Switzerland!
    Krishna_Musku
    Community Advisor
    Krishna_MuskuCommunity Advisor
    Community Advisor
    August 16, 2024

    @icontre1 Referring Domain overrides the last-touch channel in marketing channel processing rules. As a result, if a user came to your site via referring domains in previous visits and enters directly in the present visit, the marketing channel will be referring domain as it overrides the direct entry which is typed/bookmarked.

      Jennifer_Dungan
      Community Advisor and Adobe Champion
      Jennifer_DunganCommunity Advisor and Adobe ChampionResposta
      Community Advisor and Adobe Champion
      August 16, 2024

      Keep in mind that your Marketing Channels have a default 30 day attribution (that number may vary depending on your settings), but Direct Traffic will not overwrite a specific Marketing Channel.

       

      So for instance:

       

      Visit 1 (Referral from domain.com)

      • Marketing Channel set to "Referring Domain"
      • Marketing Channel Detail set to "domain.com"
      • Referring Domain set to "domain.com" / Referrer Type is "other website"

       

      Visit 2 (Direct)

      • Marketing Channel remains "Referring Domain" (Direct will not override a specific channel)
      • Marketing Channel Detail remains "domain.com" (again, same logic)
      • Referring Domain set to "" / Referrer Type is "typed/bookmarked"

       

      If you are looking at Visit 2, your "Referrer" Data conflicts with your "Marketing Channel" Data because they have different attribution.. one is Visit level, the other is 30 days (and of course, the added logic to not let Direct traffic override your channels):

       

       

       

      This is expected behaviour, because Marketing Channels is a different type of report to Marketing Channels (which use more than referrers to determine the classifications, and again has a different attribution)

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