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Marketing Channel Processing Rule Setup - Please Verify

Forum|Forum|7 years ago
May 4, 2018
32 replies
19512 views

Hi Guys,

I've followed the below steps for Marketing Channel Processing Rules setup.

Kindly review the below steps.

Click on Admin --> Report Suites
Selected the 'report suite id' for creating marketing channel
Edit Settings --> Marketing Channels --> Marketing Channel Manager
Name the channel as below

5. Clicked on Related Links and configured rules for the below URLs as:

http://www.mysite.com/?utm_source=google&utm_medium=ppc&utm_campaign=motor_2018

http://www.mysite.com/?utm_source=RTB&utm_medium=display&utm_campaign=motor_remarketing&utm_content=add_2

http://www.mysite.com/?utm_source=CRM&utm_medium=email&utm_campaign=motor&utm_content=winback

PPC - Processing Rules:

Email - Processing Rules:

Display - Processing Rules:

Analytics

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Best answer by Urs_Boller

the main problem with the rules provided as screenshots are: you mixed up „query string parameter“ and „value of the parameter“

let me explain: given the url

mysite.com/landingpage.html?utm_source=google&utm_medium=ppc&utm_campaign=motor_2018

your parameters is eg. „utm_source“ and the value is „google“ (i marked the parameters)

in your rules, you need to check for the „parameters“ (not the values). looking at the pcc-rule you need to change the following:

conditions: change it to „query string parameter (utm_medium) equals (ppc)“ (change from „exists“ to „contains“
set channel value: change to „query string parameter (utm_medium)“

the same needs to be done with the other rules in a similar way...

i hope that helps

Show previous replies

Urs_Boller

Community Advisor

you can use whatever parameter you like! it's just a matter of your implementation.

but: I recommend either stick to the utm-parameters (because a lot of people know them and a lot of 3rd party publishers work with them) or ho with the Adobe "cid" parameter. It's completely up to you what you decide to implement.

P

prathiv23Author

Level 3

Sure ursulab50161321. Will implement using d_ parameter. Thanks for your inputs :-)

Pablo_Childe

Community Advisor

I can second this recommendation by @ursboller.

Add to it the ability to do SAINT associations and imagine converting a URL with 10 UTM parameters, to just one! Then be able to report on any Associated hierarchies(UTM like parameter) and even be able to make adjustments post data capture...

P

prathiv23Author

Level 3

Hi ursulab50161321

The following Adobe Analytics parameters has been set in Processing Rules. (refer attached screenshot)

Please review the below setup for Social Networks - Processing Rules

d_src = ig ; fb
d_placement = Facebook_Desktop_Feed ; Facebook_Mobile_Feed ;
d_creative = creative id e.g 1528752458754
d_adgroup = Facebook - Rest of Europe
d_campaign = Sign Up - week11

Thanks,

PV

Urs_Boller

Community Advisor

do you still face a problem? the rule looks good as far as I can see out of the screenshot.

P

prathiv23Author

Level 3

ursulab50161321, @pabloc82923542

Yes, unfortunately there is 'unspecified' value getting reported under Social Networks under Marketing Channel Overview report :-(

Urs_Boller

Community Advisor

are you sure those visitors are really coming from social? can you send a screenshot how your reporting looks like, especially what metrics you are using?

P

prathiv23Author

Level 3

I have modified the Rules into 2 -