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K
keeTee
Level 3
November 16, 2024
Solved

issue with marketing channel attribution after upgrading to shopify checkout extensibility

  • November 16, 2024
  • 1 reply
  • 2327 views

Howdy Adobe Community,

Is anyone experiencing issue with their Marketing channel attribution with shopify checkout extensibility?

We are noticing new session start in our marketing channel reporting when user proceeds to the order comfirmation page (checkout_completed). Most of our traffic are being attributed to "Direct" which is impacting our paid media campaign reporting.

 

Digging into the data I can see Visit number =1 and Hit Depth = 1 is showing as order confirmation 


We have VisitorID / ECID enabled on the site for cross domain tracking and this appears to be persisting when I tested in our staging environment but it appears that a new visitorid is getting regenerated when user completes an order which is distrupting the continuity of session tracking.

Any insights or assistance you can provide would be greatly appreciated as I can pin point what is going on.. as checkout extensibility is pretty much a sandbox.

Any one experiencing this and how did you go about resolving.. I have reached out to shopify and still waiting on a response.

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Best answer by Jennifer_Dungan

When you test your flow, can you check that the use is retaining the same ECID between your main site and your Shopify? While the ECID / Visitor ID service may be turned on, if the Shopify is potentially getting third party cookies, it may not be identifying the users as the same person (so new user, new session, etc).

 

Now, there is an appendVisitorIDsTo plugin (https://experienceleague.adobe.com/en/docs/id-service/using/id-service-api/methods/appendvisitorid) that you can add to append the visitor information to the Shopify link to pass the information about the user to the other site..

 

However, I have also seen many complaints here that the other site isn't using them (which I though was supposed to be a part of this plugin... I cannot confirm since I am not using this at this time. Maybe they only installed it on one side of the implementation...)

 

However, that said, you can create your own logic to force the ECID cookie based on the passed ECID in the URL which should compensate if it doesn't work out of the box.

1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
November 16, 2024

When you test your flow, can you check that the use is retaining the same ECID between your main site and your Shopify? While the ECID / Visitor ID service may be turned on, if the Shopify is potentially getting third party cookies, it may not be identifying the users as the same person (so new user, new session, etc).

 

Now, there is an appendVisitorIDsTo plugin (https://experienceleague.adobe.com/en/docs/id-service/using/id-service-api/methods/appendvisitorid) that you can add to append the visitor information to the Shopify link to pass the information about the user to the other site..

 

However, I have also seen many complaints here that the other site isn't using them (which I though was supposed to be a part of this plugin... I cannot confirm since I am not using this at this time. Maybe they only installed it on one side of the implementation...)

 

However, that said, you can create your own logic to force the ECID cookie based on the passed ECID in the URL which should compensate if it doesn't work out of the box.

K
keeTeeAuthor
Level 3
November 18, 2024

Thanks  for the quick response @jennifer_dungan I will go through the implementation and give you an update.. Question though, do I need to pull the updatedURL into an eVar for monitoring purposes?

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    November 18, 2024

    Hi @jennifer_dungan the code doesn't seem to be doing anything... is there a way to refactor it or maybe added it to a rule..
    Further digging on my side shows the issue of regeneration is isolated to safari browser.. Chrome seems to be doing fine but safari seem to be regenerating new mid every time I navigate to checkout even with the appendVisitorIDSTo plugin..

    Any easier way of refactoring the code?


    Hmm so I suspect this is part of the Safari ITP preventing the third party cookies from being set, and as I have seen others report, the appendVisitorIDSTo plugin doing the first part (appending), but not doing the second part (Updating the first party ECID to the correct value).

     

    I did some digging and found this:

    https://experienceleague.adobe.com/en/docs/id-service/using/id-service-api/configurations/overwrite-visitor-id

     

    Try adding this and see if that fixes the issue... I am not sure why this wouldn't be a default action? I thought it used to be.... what is the point of appending the IDs if you aren't going to use them??

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