Adobe Analytics

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Ezhil Raja (aka @ezhil_raja), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Developer Professional Certification (Exam ID: AD0-E213), through to the end of the program.  Meet your Mentor: Aspirants mapped to Mentor, Ezhil,@ezhil_raja Ragulraj ChaithraN1 Suresh Aski Sumit30908642ioye  Divyakant1 VilasPatil rameshpennam  GuilhermeCu How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Ezhil,@ezhil_raja, and your fellow Aspirant peers.  *You are all preparin

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Meghan Powers (aka @Meghan_Powers), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Expert Certification (Exam ID: AD0-E208), through to the end of the program.  Meet your Mentor: Aspirants mapped to Mentor, Meghan @Meghan_Powers designbynumber Dhivyakumaresan  ND756 indirareddyv22 Rakeshkumarjuluri PrasannaVi2 KanhaiyaKumar21  How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Meghan @Meghan_Powers, and your fellow Aspirant peers.  *You&nbsp

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Leo Lau (aka @leocwlau), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Developer Expert Certification (Exam ID: AD0-E209), through to the end of the program.  Aspirants mapped to Mentor, Leo @leocwlau mroshyn Sachin baghel SayyamDh  gaman837  anithak9917702 AnkanDeb EstebanBustamante How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Leo (@leocwlau), and your fellow Aspirant peers.  *You are all preparing for the same Certification, so feel free to

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Pradnya Balvir (aka @prads), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Developer Expert Certification (Exam ID: AD0-E209), through to the end of the program.  Aspirants mapped to Mentor, Pradnya @prads thesturdybot RskG RakeshRM  Karthik_sai_raj  sairamthota FlavioAug NagasairaghuGa How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Pradnya (@prads), and your fellow Aspirant peers.  *You are all preparing for the same Certification, so fee

Introduction Adobe Customer Journey Analytics (CJA) is a solution that allows for the analysis of customer journeys across multiple channels using unified datasets. It provides valuable insights by offering an understanding of customer intent signals, preferences over time, and event-based behaviors. By connecting well-architected Adobe Experience Platform (AEP) data sources to CJA via Connections, you can fully leverage its capabilities. Creating a Connection in CJA involves several steps. After completing the Connection process, you can perform analysis and gain insights using the CJA workspace built on top of the AEP. CJA helps you make informed decisions by providing data that helps you understand your customers and their journeys. Step 1: Choose Adobe Experience Platform Dataset Sources The initial step in establishing a connection in CJA is foundational and critical. You need to select the most suitable AEP dataset sources for your CJA requirements across event, profile, and

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Ankit Agarwal (aka @ankitagarwal05), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Developer Professional Certification (Exam ID: AD0-E213), through to the end of the program.  Meet your Mentor: Aspirants mapped to Mentor, Ankit, @ankitagarwal05 Achyuth19 FarizKa1 InderpreetSin  Mshaji kapil_rajoria Raja-kp Nitin Choley LoïcME How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Ankit, @ankitagarwal05 and your fellow Aspirant peers.  *You are all preparin

Since google has made updates to chrome in the end of 2023, Activity map is not working. In case anyone is still having issues with the Activity Map, there is a workaround (disabling the storage partitioning flag) feature for time being till Adobe Team fixes the issue.   Steps to disable: Go to 'chrome://flags/#third-party-storage-partitioning' In Third-party Storage Partitioning, change flag from Default to Disabled Relaunch the Chrome, and you are all set with the activity map!

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Anu (aka @anu_abraham), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Developer Expert Certification (Exam ID: AD0-E209), through to the end of the program.  Meet your Mentor:   Aspirants mapped to Mentor, Arun @anu_abraham krishna_sai PailaHemanth Murlidhar Mahato  Jitty Thomas ansariinzamam santhosh_mr vps06 How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Anu (@anu_abraham), and your fellow Aspirant peers.  *You are all preparing for the

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Abhay Mishra (aka @abhaymishra12), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Expert Certification (Exam ID: AD0-E208), through to the end of the program.  Meet your Mentor:   Aspirants mapped to Mentor, Abhay @abhaymishra12 cparthasarathy rreehal  SandhiyaV anniequine21 drashti_m Chels_G Avinash Singh How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Abhay @abhaymishra12, and your fellow Aspirant peers.  *You are all preparing

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Sumit Kumar (aka @kag1516), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Developer Professional Certification (Exam ID: AD0-E213), through to the end of the program.  Meet your Mentor: Aspirants mapped to Mentor, Sumit,@kag1516 vivek777 Shivangi Goyal Pandiselvi SonikaDU shubhamda asthaagrawal  How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Sumit,@kag1516 and your fellow Aspirant peers.  *You are all preparing for the same Certification, so feel fr

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Andreia Cristina Da Silva Benites (aka @andreiabenites), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212), through to the end of the program.  Meet your Mentor:  Aspirants mapped to Mentor, Andreia, @andreiabenites Shouradip Singha BrendanSh Athul_Anilkumar priti16 LakhanChouhan  FarheenShoeb01 Anne-KM How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Andreia, @andreiabenites and your fellow Aspirant p

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Faraz Husain (aka @fhusain), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Expert Certification (Exam ID: AD0-E208), through to the end of the program.  Meet your Mentor: Aspirants mapped to Mentor, Faraz @fhusain prasanthi Cyrus_Chan Marilia_Pinho umishra lavanya_Sankaran roshang SupriyaDh How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Faraz @fhusain, and your fellow Aspirant peers.  *You are all preparing for the same Certification, s

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Isha Gupta, who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Expert Certification (Exam ID: AD0-E208), through to the end of the program.  Meet your Mentor As the saying goes, if you love what you do, you never have to work a single day! I am lucky enough to be living along these lines during last ten years with Digital Analytics. I am currently channelling my passion as Digital Analytics Lead for Three Ireland, Ireland's largest telecommunications and lifestyle accessories provider. I have worked with multiple organizations handling Fortune 500 clients across industries including B2B & B2C alike on various Adobe Experience Cloud products. I have been respon

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Michelle DePonte (aka @M_shell), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212), through to the end of the program.  Meet your Mentor: Aspirants mapped to Mentor, Michelle, @M_shell xingu Shweta04  Mahesh_Gunaje SahilLa1 TuhinaDasChoudhury AarushiSl  Monishasargunan KaiWa AbhinavSr3 How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Michelle, @M_shell and your fellow Aspirant peers.  *You&nb

While using the browser’s developer tools or Adobe Experience Cloud Debugger works fine to periodically assess individual web pages, manually testing the entirety of your Adobe Analytics implementation is tedious and lengthy work. Using Observepoint, you can scan your Adobe Analytics implementation to locate and test your tags to confirm the correct configuration and ensure accurate data collection. ObservePoint enables you to schedule and run regular audits of your site, both live sites and testing environments, to verify Adobe Analytics remains implemented correctly as your site changes. ObservePoint’s Rules feature allows you to define expectations for your Adobe Analytics implementation, then regularly test your tracking based on the specified criteria. Observepoint will notify you if your expectations do not match the actual outcome.  Your Observepoint audit will scan your Adobe Analytics implementation and report on various areas affecting data quality, including: Tag prese

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Abhinav Puri (aka @abhinavpuri), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212), through to the end of the program.  Meet your Mentor:   Aspirants mapped to Mentor, Abhinav, @abhinavpuri ArunM Nicole_Ned_SA harrydurbha DhineshS1 Girish_AnanthaKr ChungMan_Au Garvit Anand sharmilaB1 How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Abhinav, @abhinavpuri and your fellow Aspirant peers.  *You a

We are thrilled to announce the second run of ~ The Adobe Analytics Community Mentorship Program ~ aimed at empowering Community members like you to upgrade your skill level by achieving one of the valuable Adobe Certifications. This program brings our Community's experts – Mentors – together with our newer aspiring product learners – Aspirants – to foster knowledge-sharing, guidance, and mutually beneficial opportunities for professional growth.     The Mentorship Program will officially commence on Monday, July 19th and run for six weeks. During this period, participants will have the opportunity to engage in enriching mentorship relationships, gain valuable insights, and work towards obtaining certifications in their desired fields.  May 29th, 2024: Program Announcement / Applications Open  June 28th, 2024: **Application Window Closes July 8th  - August 16th, 2024: Mentors and A

I was a part of a discussion where one of the member shared an incident of witnessing entries more than the visits. But, he couldn't tell the reason behind that.Want to know your thoughts on the same. Has anyone experienced anything like that?Thanks in Advance!!!

Hello Team, Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Judolene Bergh (aka @Bergh), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212), through to the end of the program.  Aspirants mapped to Mentor, Judolene, @Bergh piyushk21 gmadala Sripriya venkateswaran playlikeloki7 Venkat Krishna Tammineedi reddy_y-11  Pavanhemanth vshivakumar How to participate  Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024. Aspirants: Post your Questions in this thread to connect with Mentor, Judolene, @Bergh and your fellow Aspirant peers.  *You are all 

Familiar with negative sentiments around high website bounce rate? There’s more to it than meets the eye. You can tell a compelling story why these big numbers are not always despicable. 3 Storytelling Plots for Website Bounce Rate 1. What channel is the top source of your website traffic? Based on Pareto Principle to prioritise and strategise your data for visualization, you must first understand which last touch channel brought 20% of your traffic. If it’s paid especially social media channels, video, or banners, you also need to understand which stage of the campaign is it at. Paid channels will unsurprisingly have higher bounce rate than organic channels such as natural search, direct, or internal session timeouts. Awareness stage of Display, Video, or Social campaign will also certainly have higher bounce rate than consideration or conversion stages. The rationales for these outcomes may be illustrated in the matrix below:   Bounce rate shifts as your campaign moves in sta

Over the last six weeks, we’ve covered a wide variety of topics surrounding CJA.  We’ve covered Golden Nuggets, Tips & Tricks, Best Practices,  Integrations, and Use Cases.  This week we’ll wrap up with a second helping of Tips & Tricks. Marketing channel categories I recently published a blog post giving an overview of CJA marketing channels and walking through the process of setting them up.  One note to callout, however, is that derived fields are limited in their complexity.  Depending upon your marketing channel rules, you might find that you’re not able to add more to the mix.  It’d be nice if derived fields could have increased complexity.  It’d be even better if you could use a derived field in another derived field.  Now if you try to do so, a copy of the derived field logic is made in the new field, so the same complexity limitations apply. In that post, I walk through setting up channels and details in the same derived field, a

Welcome to Adobe Analytics Tuesday Tech Bytes, your source for expert insights on Analytics. Over the next several weeks, we will explore various topics regarding best practices, tips & tricks, success stories, and hidden gems. Tune in each Tuesday for a byte-sized dose of Analytics wisdom! You'll notice that we've got two Tech Bytes series going one - this one for Analysis Workspace and another for Customer Journey Analytics.   Meet our blog authors @mandygeorge is a senior eCommerce Analyst at Staples Canada. They have been working in Analytics for the past five years, are a 2x member of the Adobe Analytics Champions, User Group Leader for the Champions Office Hours, and a Community Advisor. @krishna_musku is a senior Digital Tagging Analyst at Amica for the past 7 years, and has 8+ years experience in Digital Analytics. He is also a Community Advisor and has spoken at multiple Office Hours User Group sessions.   Over the next six weeks we will explore several

Analytics for Target (A4T): Analytics for Target (A4T) is a cross-solution integration between Adobe Target and Adobe Analytics. It allows you to create activities based on Analytics conversion metrics and audience segments. With A4T, you can use Analytics reports to examine your results. Essentially, it enables Target users to analyze their Target activities and experiences using Analytics data as the data source. If you use Analytics as the reporting source for an activity, all reporting and segmentation for that activity is based on Analytics data collection.   Benefits of A4T Integration: Unified Data Source A4T integrates Adobe Target and Adobe Analytics, allowing you to use a single data source for both solutions. This eliminates data variance and ensures consistent reporting. Segment Based Analysis Apply Analytics segments to Target activities. Understand how different user segments respond to variations, enabling more targeted optimization. Conversion Rate Optimization

When it comes to reporting on your data, there’s more than one way to do just about everything. That’s why it’s important to have standardization across your organization. For this week, I’m going to talk about some best practices for setting up and reporting on your analytics, and why they’re important.   Documentation Some people love it and some people hate it, but documentation is one of the most important aspects of your analytics implementation. People change roles and jobs all the time, so it’s very possible that the person (or even entire team) who set up your analytics implementation is no longer around. Once they’re gone all that’s left behind is anything they’ve written down. If a new analyst needs to understand what data is being captured, or if something looks like it’s broken, it’s vital to be able to refer to the documentation around what has been set up. There are some best practices to follow when it comes to your documentation.   First, you want to make sure

CJA Experimentation Reporting Over the last four weeks, we have looked at CJA Golden Nuggets, Tips & Tricks, Best Practices, and Integrations.  Today we'll enter the homestretch as we look at a specific use case - experimentation.  Adobe has recently launched an experimentation panel that many teams may find very useful.  A similar panel is available for some Analytics users, but in CJA it has greater availability and is easy to set up. CJA unlocks several new use cases.  Today we’ll focus on experimentation and the ease of beginning an analysis.  We’ll walk through ensuring the experimentation components are set up correctly, the process of building the analysis, and we’ll close with some ways this feature could be expanded to bring more value. The new experimentation panel makes it easy to generate accurate reporting.  This allows the experimentation team to focus more on ideating and implementing testing.  This panel simplifies t