Types of Reporting
Analysis is the bridge that connects a mountain of information to meaningful insights. One essential aspect of analysis is the generation of analytic reports, which serve as the basis of the analysis. There are different kinds of reports. For example, there are monitoring reports, test reports, inferential reports, projections, dashboards, sponsor reporting, diagnostic reports, etc. They have different purposes. However, and very broadly, most reports you pull from Adobe Analytics will fall into two types: monitoring reports and analysis reports.Monitoring ReportsMonitoring reports are designed to do just what their name suggests – monitor and identify changes in key metrics and dimensions. They look for change. Monitoring reports tend to contain the dimensions and metrics for your site or product that you look at all the time. This differentiates them from reports that are meant to answer specific, short-term questions or reports that are meant to reveal user behaviors. Monitorin
