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AngelD1
March 4, 2024
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Implementing Adobe Customer journey analytics Design Challenges

  • March 4, 2024
  • 1 reply
  • 1593 views

Hello,

I am implemeting `Adobe CJA`.
For some of the domain and sub domain Data layers was not implemented.

My Question is:

Can we progress without data layer (DOM... etc), if yes. what are the challenges we might face in future without data layer or what is the advantages of having Data layer while implementing Adobe CJA.
Anything else we need to take care.... kindly share your expertise.

Many Thanks

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Best answer by Josh__Stephens

I believe having a data layer is a best practice.  Here's a link to various options for ingestion

 

https://experienceleague.adobe.com/docs/analytics-platform/using/cja-data-ingestion/data-ingestion.html?lang=enad

1 reply

Josh__Stephens
Community Advisor
Josh__StephensCommunity Advisor
Community Advisor
March 4, 2024

What analytics tool are you migrating from?  If you're currently using Adobe Analytics, you can use the Analytics Data Connector to forward event data to AEP. 

A
AngelD1Author
March 5, 2024

@josh__stephens : Thanks Stephens. This is first time implementation of Adobe CJA to our site. Please share your suggestions. What could be pros and cons of having data layer and not having data layers.

Kindly share your expertise. 

Josh__Stephens
Community Advisor
Josh__StephensCommunity AdvisorAccepted solution
Community Advisor
March 5, 2024

I believe having a data layer is a best practice.  Here's a link to various options for ingestion

 

https://experienceleague.adobe.com/docs/analytics-platform/using/cja-data-ingestion/data-ingestion.html?lang=enad

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