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Luca_Lattarini
Luca_Lattarini
Level 9
December 30, 2020
Solved

How to track in Analytics new customer from paid media search

  • December 30, 2020
  • 2 replies
  • 1586 views

Hello everyone,

 

Any suggestion, how to track in Analytics new customer from paid media search?

Thanks

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Best answer by Brian_Johnson_

@luca_lattarini - I'm assuming you have your paid media tagged (tracking codes), and you've set up your Marketing Channels and related Processing Rules. If this is a correct assumption, the answer to your question comes down to reporting needs and preferences, and either of the following should give you the information you need:

 

  • Use a "First Time Visits" segment that includes only data where "Visit Number = 1" when looking at your Marketing Channel reports
  • Break down your Paid Media channels using the Visit Number report to show channel-specific activity based on the visitor's visit number (1 === New; >1 === Existing/Return)
  • You might also be able to use the First Touch Channel report, which is populated based on your Marketing Channel Processing Rules, though depending on how your rules are set up, it's possible it will include some number of repeat/return visitors

2 replies

Brian_Johnson_
Brian_Johnson_Accepted solution
Level 8
December 30, 2020

@luca_lattarini - I'm assuming you have your paid media tagged (tracking codes), and you've set up your Marketing Channels and related Processing Rules. If this is a correct assumption, the answer to your question comes down to reporting needs and preferences, and either of the following should give you the information you need:

 

  • Use a "First Time Visits" segment that includes only data where "Visit Number = 1" when looking at your Marketing Channel reports
  • Break down your Paid Media channels using the Visit Number report to show channel-specific activity based on the visitor's visit number (1 === New; >1 === Existing/Return)
  • You might also be able to use the First Touch Channel report, which is populated based on your Marketing Channel Processing Rules, though depending on how your rules are set up, it's possible it will include some number of repeat/return visitors
    Luca_Lattarini
    Luca_LattariniAuthor
    Level 9
    December 31, 2020

    @brian_johnson_ Hi Brian,

    Not yet we need to create our tracking code in 3rd Party Web Site. Regarding this part, we have some banners and images in 3rd party web site and I am thinking of implementing hardcoded image request. Is it a good approach?

    Thanks

    jantzen_b
    Adobe Employee
    jantzen_bAdobe Employee
    Adobe Employee
    January 25, 2021
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