How do you count in the Visit Number Report? | Community
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yudel68199236
Level 2
January 25, 2016
Solved

How do you count in the Visit Number Report?

  • January 25, 2016
  • 6 replies
  • 6346 views

Suppose I run a report for the year 2015, and John had 3 visits in 2015. In my Visit Number report, John should have one count in Visit Number 1, one count in Visit Number 2, and one count in Visit Number 3, is that correct?

If this is correct, the counts for "Visit Number 1" should be the same as Unique Visitors. But is not the case in my reports.

If this is Not correct, how did you create that Visit Number report?

Thanks,

Yude
 

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    Best answer by BrianAu1

    You are right that the visit counts increments per visit and is based on the visitor ID for the visitor. A full detailed explanation is below:

    https://marketing.adobe.com/resources/help/en_US/dsc/c_reports_visit_number.html

    The reason your unique visitor counts don't line up with Visit Number 1 counts is because the Unique Visitors count is for that given period, but the Visit 1 count will only include those visits which met that criteria within full year 2015 in your scenario. So suppose the scenario where a user had prior first visit count in 2014 and then incremented visit count 2 in 2015. Their Unique Visitor count would therefore be counted in 2015, but their initial 1st visit count is cut off by your date range request period since it happened before 2015. So the counts between first visit count and unique visitor will likely not match up due to date range boundary parameters.

    Best,

    Brian

    6 replies

    B
    Adobe Employee
    BrianAu1Adobe EmployeeAccepted solution
    Adobe Employee
    January 26, 2016

    You are right that the visit counts increments per visit and is based on the visitor ID for the visitor. A full detailed explanation is below:

    https://marketing.adobe.com/resources/help/en_US/dsc/c_reports_visit_number.html

    The reason your unique visitor counts don't line up with Visit Number 1 counts is because the Unique Visitors count is for that given period, but the Visit 1 count will only include those visits which met that criteria within full year 2015 in your scenario. So suppose the scenario where a user had prior first visit count in 2014 and then incremented visit count 2 in 2015. Their Unique Visitor count would therefore be counted in 2015, but their initial 1st visit count is cut off by your date range request period since it happened before 2015. So the counts between first visit count and unique visitor will likely not match up due to date range boundary parameters.

    Best,

    Brian

      Y
      yudel68199236Author
      Level 2
      January 26, 2016

      Brian:

      Thanks a lot for answering my question! This is very helpful.

      So you are saying that in Visit Number report, the visit number is "absolute" visit number (based on all web history data you have, no matter how long) and not affected by the time range I use for the report. If John had 1st visit in 2013, 2nd visit in 2014, and then Visits 3-5 in 2015, and then I run a Visit Number report for 2015, I will only get one count each for Visits 3-5 from John, and zero for Visit #1 and #2.

      Thanks again.

      Yude

      B
      Adobe Employee
      BrianAu1Adobe Employee
      Adobe Employee
      January 26, 2016

      Yes the shown visit count number is always based on the context of the time frame of the report query. It is not recalculated depending on the period and the count increments for as long as the Visitor ID cookie is maintained by the visitor.

      Best,

      Brian

      Y
      yudel68199236Author
      Level 2
      January 27, 2016

      Brian:

      Following is something related to my previous question, so I am using the same track -

      I just realized that actually I can't get or calculate the exact number of repeat visitors from Adobe Analytics reports for a specific time period. For example, I may have a Visit Number Report like this for 2015:

      Total Unique Visitors: 10000 (year 2015)
      Unique visitors breaking down by Visit Number:

      Visit 1   9000
      Visit 2    800
      Visit 3    600
      Visit 4    500
      Visit 5    400
      ...

      Step 1. We know we have at least 1000 repeat visitors  (= 10000-9000) 

      Step 2 -

      Now the problem is I don't have other details about the unique visitors for Visit 2, 3, 4,.... I can only assume two extreme cases:
       
      Case 1,  All 800 visitors in Visit 2 are from 9000 visitors in Visit 1  (i.e., all 1000 repeat visitors in Step 1 have at least two visits in previous year) 
               in this way, # of repeat visitors is 1000 + 800 = 1800 (this is the highest # you can get for repeat visitors)
               rate = (1800/10000) = 18.0%   (highest possible rate of repeat visitors) 

      Case 2,  All 800 visitors with Visit 2 are from 1000 unique visitors with Visit 1  (i.e., all 9000 new visitors had only visit 1)  
               in this way, # of repeat visitors is 1000 + 0 = 1000 (lowest # you can get for repeat visitors)
                rate = (1000/10000) = 10.0% 
                this is the lowest possible rate of repeat visitors

      Therefore, I can estimate that the rate of repeat visitors is between 10-18% in this case.

      I didn't find any reports in Adobe Analytics that can give me the exact # of repeat visitors. Let me know if I miss anything.

      Thanks a lot!!

      Yude     

      B
      Adobe Employee
      BrianAu1Adobe Employee
      Adobe Employee
      January 27, 2016

      Hi Yude,

      There is a return visits report and if you need to find the count of unique visitors you can build a custom segment with criteria of all visits where visit count is great than or equal to 2.

      https://marketing.adobe.com/resources/help/en_US/reference/reports_return_visits.html

      Best,

      Brian

      Y
      yudel68199236Author
      Level 2
      January 27, 2016

      Brian:

      That's cool, thanks for your help!!

      Yude

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