Google Ads Search Decrease in Clicks, Adobe increase in Visits for CID processing rule | Community
Skip to main content
skatofiabah
skatofiabah
Level 5
December 5, 2024
Question

Google Ads Search Decrease in Clicks, Adobe increase in Visits for CID processing rule

  • December 5, 2024
  • 1 reply
  • 1408 views

Hi,

 

In our Google Ads Platform for Search, MoM I see that for clicks it decreases, but in Adobe for Visits for Search based on our marketing channel processing rules, it increases in visits MoM. How is this possible? Has anybody run into this issue before? Trying to understand how this could happen. We saw a decrease in both Google Ads and Adobe for Display, but the inverse pattern I just described for Search. Any thoughts?

 

Thanks!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

Damonwhall
Adobe Employee
DamonwhallAdobe Employee
Adobe Employee
December 6, 2024

Hello @skatofiabah, 

 

In my current org, we are using UTM parameters that are captured into eVars and props.  Something that I do to use as a validation tool is to capture incoming visitor URL queries to capture things like GCLID, and UTM parameters (or other network parameters).  

 

Using this method, you can do a search experience yourself and see if your personal information is coming through with the expected marketing channel.  If not, then you likely will need to talk a look at your processing rules to determine if something is not properly configured.  

  1. use a paid search link in Google to be navigated to your site (use an incognito window and open your developer tools to ensure you can see your evar data.  Or is the Adobe Debugger extension) 
  2. click and see what your assigned marketing channel definition is.  Check your utm parameters or related URL query to ensure it is defined as you expect.  
  3. If they are as you expect, and you see for your own ECID in a report, that your marketing channel definition is incorrect, you need to address incorrectly se processing rules.  

Are you on the SDK? 

 

-D

    skatofiabah
    skatofiabahAuthor
    Level 5
    December 9, 2024

    Hi @damonwhall,

     

    We already have the processing rules set up for the CID for the Google Search. How could visits be higher in Adobe than clicks in Google Ads?

    Damonwhall
    Adobe Employee
    DamonwhallAdobe Employee
    Adobe Employee
    December 10, 2024

    In theory, this should not be happening of course.  Something you can do to check your processing rules is if you are capturing a unique ID.  Not the ECID (although it would not hurt to use ECID either), but something like the Google Click ID (GCLID).  If you are capturing this, then you can create a distinct count metric for the ID dimension.  Then, check the same period of time (ex: 1 week) for that count in AA, agains. the clicks you see for your ad platform.  

     

    This will show you the count of unique individuals an duplicates would be removed.  compare that to your ad platform count.  

     

    One other thing.  Are you tracking "clickers" or "clicks" in the ad platform?  Example: Bob clicks an ad, navigates to the site, then in the same session or browser he clicks an add again and is again navigated.  This is the same person, but 2 clicks.  Just wondering if anything like that is happening here.  

      Terms & ConditionsAccessibility statement

      Loading footer...