Global Report Suite Marketing Channel Rules Configuration | Adobe Higher Education
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T
talkmntome
Level 2
November 1, 2021
Respondido

Global Report Suite Marketing Channel Rules Configuration

  • November 1, 2021
  • 1 resposta
  • 2659 Visualizações

We have been using a global report suite for over a year now and our marketing department is looking to leverage the marketing channels within this report suite.  When we first set this up the logic was to replicate the marketing channel processing rules for all report suites involved (Report suite A, B, and C all have the same functionality and roll into global report suite D).  The issue we are seeing is a lot of referring domains in the global report suite connected to the metrics we are hoping to leverage.  I looked back at the marketing channel rules best practices and we are following the the most up to date setup while leveraging the override last touch attribution for direct and internal marketing channels for report suites A, B, C, and D.  I also checked the internal URL filters for each report suite, report suite A has the same setup as report suite D.   Report suite B and C have their own configurations. 

 

Example 1:  A user clicks on an email that brings them to site A where they fill out a form and have three page views in the process before clicking a CTA that sends them to site B.  On site B three more page views occur and an order is placed. 

 

Example 2: A user fills out a form and has three page views then exits.  They come back three days later via SEO and click the CTA that sends them to site B.  They preform three more page views and place an order.

 

With the current setup, how can I tell the original referrer for these orders in the global report suite?

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Melhor resposta por yuhuisg

When you said

All three of these websites are connected to global report suite D.

Did you mean that report suite D is a:

I think how report suite D has been setup is key to answering your original question. I have a feeling that you're using Multi-Suite tagging, that means, from Website A, you're sending one AA beacon that has 2 report suite IDs specified in it, one for report suite A and one for report suite D.

1 Resposta

yuhuisg
Community Advisor
yuhuisgCommunity Advisor
Community Advisor
November 2, 2021

Could you clarify your report suite setup again?

It sounds to me that your setup is like this:

Website A --> sends 2 beacons, one to report suite A and another to report suite D

Website B --> sends 2 beacons, one to report suite B and another to report suite D

Website C --> sends 2 beacons, one to report suite C and another to report suite D

T
talkmntomeAutor
Level 2
November 2, 2021

Website A - internal URL filters have multiple domains and subdomains

Website B - internal URL filter is just the site domain

Website C - internal URL filters are the site domain and subdomains

All three of these websites are connected to global report suite D.  The Marketing channels are setup similarly for website A, B, C, and global report suite D.  The processing order from top to bottom for these is Paid search, Email, Display, Social Media, SEO, Direct, Referring Domains, Internal, and Other Sources.  The Override last-touch is unchecked for direct and internal marketing channels.

 

We are seeing a lot of referring domains as the marketing channel connected to our KPIs when using the global report suite D reporting.  We would like to see the original marketing channel connected to a visit in our global report suite D if a user goes to website A via email, preforms an action, clicks on a button that sends them to website B, preforms an action.

Based on the marketing channels and internal URL filters, where should we be making adjustments?

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorResposta
Community Advisor
November 3, 2021

When you said

All three of these websites are connected to global report suite D.

Did you mean that report suite D is a:

I think how report suite D has been setup is key to answering your original question. I have a feeling that you're using Multi-Suite tagging, that means, from Website A, you're sending one AA beacon that has 2 report suite IDs specified in it, one for report suite A and one for report suite D.

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