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EU cookie rule on tracking consent

Forum|Forum|6 years ago
October 10, 2019
14 replies
13788 views

Hi there,

you might have heard that there will be a new EU regulation which means that the user needs to actively check a box before we can use any kind of tracking/analytics.

https://www.independent.co.uk/life-style/gadgets-and-tech/news/eu-cookie-rules-tracking-opt-in-privacy-security-german-court-a9127806.html

This is rather annoying because we collect no personal data at all.

Is anyone aware of ideas how to solve this issue?

Regards

Stefanie

Analytics

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Best answer by Pablo_Childe

Hi the challenge is that certain types of data we collect today are considered private data. (IP) for example can be in certain cases.

Its important to work with your internal legal teams, have them clarify limitations. You also should update and check your own sites TOCs

The excuse of our data being anonymized and aggregative will likely not be sufficient.

I have started to capture the action itself of Warning cookie presented, and clicked. It will be a key measure to show the impact of this new potential mandatory data policy.

regards

David_Jerome

Level 6

Hi Stefanie,

This was raised by our legal team this week.

Thanks

Dave

David_Jerome

Level 6

Forgot to mention - I am keeping a close eye on this. At the moment our main defence to legal was that there are no large eCommerce companies doing it and that will should follow their lead for the moment.

Pablo_Childe

Accepted solution

Community Advisor

Hi the challenge is that certain types of data we collect today are considered private data. (IP) for example can be in certain cases.

Its important to work with your internal legal teams, have them clarify limitations. You also should update and check your own sites TOCs

The excuse of our data being anonymized and aggregative will likely not be sufficient.

I have started to capture the action itself of Warning cookie presented, and clicked. It will be a key measure to show the impact of this new potential mandatory data policy.

regards

stefanies325986Author

Level 4

we have only got hashed IPs

stefanies325986Author

Level 4

How about this option:

the problem seems to be the VisitorID in the Adobe cookies with which one could theoretically draw conclusions from the user.

However, almost all of our analysis are based on visits.

Would it be possible to switch from "Experience Cloud Visitor ID" to "Experience Cloud Visit ID"?

We would then switch all evars to "expire after Visit".

Can you tell me if it would be technically possible?

Of course we would not be able to do certain evaluations like the "Visit Number Report" but that might be better than losing data.

Pablo_Childe

Community Advisor

Hi sorry just to back track a bit...

What is the issue you are trying to fix?

Is it to avoid to have to show the pop up for cookie acceptance?

stefanies325986Author

Level 4

Yes, some people say that we need to get the agreement on any cookies...

users should only be allowed to enter the website after telling us which cookies they accept and which not. This could mean that we would lose half of our analytics data (or more)!

stefanies325986Author

Level 4

If the cookie is session-based, it might be treated like logfiles and logfiles are allowed. So we would not need any consent...

stefanies325986Author

Level 4

... even better would be server-side implementation without any cookies!

stefanies325986Author

Level 4

here a few links on the topic:

https://www.pedromonjo.com/2018/06/server-side-adobe-analytics/

https://helpx.adobe.com/marketing-cloud/how-to/data-collection.html

https://www.pedromonjo.com/2019/07/hybrid-analytics/