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sri_lekhak15166
sri_lekhak15166
August 31, 2023
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ECID integration with GA/GTM

  • August 31, 2023
  • 2 replies
  • 1913 views

Hi everyone,
Currently we have project specific Adobe instance, we want to make sure to pass the OrgID and ECID values to a custom dimension on GA.

Does anyone have an idea on how to implement/configure ECID(experience cloud ID) on google analytics? Is there any custom set-up/extension available on GTM directly

Thanks in advance!

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Best answer by Jennifer_Dungan

The Adobe Satellite object makes this easy.

 

For ECID you can run the following JS command:

 

_satellite.getVisitorId().getMarketingCloudVisitorID()

 

So in GTM, you should just be able to do a custom script:

function(){ return _satellite.getVisitorId().getMarketingCloudVisitorID(); }

 

If you want to get fancy:

function(){ var ecid = ""; try { ecid = _satellite.getVisitorId().getMarketingCloudVisitorID(); catch(e) { ecid = "error getting ecid"; } return ecid; }

 

And for the OrgId, you can run:

_satellite.getVisitorId().marketingCloudOrgID

 

You can build that into a GTM custom script variable the same was as the ECID, then you can just pass those variables into your GA Custom Dimensions.

2 replies

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
August 31, 2023

The Adobe Satellite object makes this easy.

 

For ECID you can run the following JS command:

 

_satellite.getVisitorId().getMarketingCloudVisitorID()

 

So in GTM, you should just be able to do a custom script:

function(){ return _satellite.getVisitorId().getMarketingCloudVisitorID(); }

 

If you want to get fancy:

function(){ var ecid = ""; try { ecid = _satellite.getVisitorId().getMarketingCloudVisitorID(); catch(e) { ecid = "error getting ecid"; } return ecid; }

 

And for the OrgId, you can run:

_satellite.getVisitorId().marketingCloudOrgID

 

You can build that into a GTM custom script variable the same was as the ECID, then you can just pass those variables into your GA Custom Dimensions.

    sri_lekhak15166
    sri_lekhak15166Author
    September 4, 2023

    Thank you for the suggestion. For this method to work, the launch embed codes need to be present on the website right?

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    September 5, 2023

    Yes... Launch creates the Satellite Variables.

     

    While you could have ECID set using the old JS method way, the only way I can think of to get the ECID in that method would be to extract from your cookies which isn't very reliable... 

     

    Are you trying to do this without having Launch?? From your original question, I assumed that you were attempting to create an ID stitching between the two systems.... 

    yuhuisg
    Community Advisor
    yuhuisgCommunity Advisor
    Community Advisor
    September 1, 2023

    ECID provides its own method for retrieving the ECID value. See https://experienceleague.adobe.com/docs/id-service/using/id-service-api/methods/getmcvid.html?lang=en. Note that this is a callback function, so you will need to code it appropriately in your GTM implementation.

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