ECID integration with GA/GTM

Question

Hi everyone,Currently we have project specific Adobe instance, we want to make sure to pass the OrgID and ECID values to a custom dimension on GA.Does anyone have an idea on how to implement/configure ECID(experience cloud ID) on google analytics? Is there any custom set-up/extension available on GTM directlyThanks in advance!

Jennifer_Dungan · Accepted Answer

The Adobe Satellite object makes this easy.

For ECID you can run the following JS command:

_satellite.getVisitorId().getMarketingCloudVisitorID()

So in GTM, you should just be able to do a custom script:

function(){
   return _satellite.getVisitorId().getMarketingCloudVisitorID();
}

If you want to get fancy:

function(){
   var ecid = "";
   try {
      ecid = _satellite.getVisitorId().getMarketingCloudVisitorID();
   catch(e) {
      ecid = "error getting ecid";
   }
  return ecid;
}

And for the OrgId, you can run:

_satellite.getVisitorId().marketingCloudOrgID

You can build that into a GTM custom script variable the same was as the ECID, then you can just pass those variables into your GA Custom Dimensions.

yuhuisg · Answer

ECID provides its own method for retrieving the ECID value. See https://experienceleague.adobe.com/docs/id-service/using/id-service-api/methods/getmcvid.html?lang=en. Note that this is a callback function, so you will need to code it appropriately in your GTM implementation.

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