解決済み

ECID integration with GA/GTM

Forum|Forum|2 years ago
August 31, 2023
2 の返信
1913 ビュー

Hi everyone,
Currently we have project specific Adobe instance, we want to make sure to pass the OrgID and ECID values to a custom dimension on GA.

Does anyone have an idea on how to implement/configure ECID(experience cloud ID) on google analytics? Is there any custom set-up/extension available on GTM directly

Thanks in advance!

Analytics

このトピックへの返信は締め切られました。

ベストアンサー Jennifer_Dungan

The Adobe Satellite object makes this easy.

For ECID you can run the following JS command:

_satellite.getVisitorId().getMarketingCloudVisitorID()

So in GTM, you should just be able to do a custom script:

function(){
   return _satellite.getVisitorId().getMarketingCloudVisitorID();
}

If you want to get fancy:

function(){
   var ecid = "";
   try {
      ecid = _satellite.getVisitorId().getMarketingCloudVisitorID();
   catch(e) {
      ecid = "error getting ecid";
   }
  return ecid;
}

And for the OrgId, you can run:

_satellite.getVisitorId().marketingCloudOrgID

You can build that into a GTM custom script variable the same was as the ECID, then you can just pass those variables into your GA Custom Dimensions.

Jennifer_Dungan

回答

Community Advisor and Adobe Champion

The Adobe Satellite object makes this easy.

For ECID you can run the following JS command:

_satellite.getVisitorId().getMarketingCloudVisitorID()

So in GTM, you should just be able to do a custom script:

function(){
   return _satellite.getVisitorId().getMarketingCloudVisitorID();
}

If you want to get fancy:

function(){
   var ecid = "";
   try {
      ecid = _satellite.getVisitorId().getMarketingCloudVisitorID();
   catch(e) {
      ecid = "error getting ecid";
   }
  return ecid;
}

And for the OrgId, you can run:

_satellite.getVisitorId().marketingCloudOrgID

You can build that into a GTM custom script variable the same was as the ECID, then you can just pass those variables into your GA Custom Dimensions.

sri_lekhak15166作成者

Thank you for the suggestion. For this method to work, the launch embed codes need to be present on the website right?

Jennifer_Dungan

Community Advisor and Adobe Champion

Yes... Launch creates the Satellite Variables.

While you could have ECID set using the old JS method way, the only way I can think of to get the ECID in that method would be to extract from your cookies which isn't very reliable...

Are you trying to do this without having Launch?? From your original question, I assumed that you were attempting to create an ID stitching between the two systems....

yuhuisg

Community Advisor

ECID provides its own method for retrieving the ECID value. See https://experienceleague.adobe.com/docs/id-service/using/id-service-api/methods/getmcvid.html?lang=en. Note that this is a callback function, so you will need to code it appropriately in your GTM implementation.

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