Discrepancy between clicks and visits falling
Hello,
One of our display vendors (for both Desktop Prospecting and Mobile Prospecting) has seen the discrepancy between clicks and visits increase over the last couple weeks. Historically, visits have been ~70% of clicks for any given week. We are now seeing visits come in an ~45% of clicks. We have not made any changes to our tracking and the vendor assures me that everything is correct so my question is , what could be causing this trend and are there any fixes we can troubleshoot?
I know they are trying their best but Cost Per Visit is how we judge there success and they are pointing to this trend as the reason why CPV has been increasing.
Thanks!