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E
e30powar
Level 2
November 23, 2020
Question

Direct last touch channel with campaign attribution

  • November 23, 2020
  • 1 reply
  • 1054 views

We are seeing utm_campaign parameters related to paid campaigns in the drill down for visits from a last touch channel of direct. I read this post https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/marketing-channels-problem/qaq-p/307897 and made sure our direct channel was not set to override which it is not. Should we be seeing paid campaigns in Direct visits?

 

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1 reply

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
November 24, 2020

Dear Powar,

When you say 'UTM Parameter' I suppose you are capturing the UTM Parameter Values in Tracking Code and trying to breakdown Tracking Code by Last Touch Channel. If you are doing so, kindly do not do the same. We should not breakdown in that way and think about attribution. Check out my blog to understand how the breakdown works with Tracking Code Versus Last Touch Channel.

Blog Link: https://terrynwinter.com/adobe-analytics-last-touch-channel-versus-tracking-code/

Thank You, Arun.

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
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