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M
Adobe Employee
MatteMaAdobe Employee
Adobe Employee
September 2, 2022
Solved

CTR on a product listing page

  • September 2, 2022
  • 1 reply
  • 3845 views

Hi all,

Does anyone know  how to check the click through rate on the product listing page?

Thanks,

Matteo

 

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Best answer by VaniBhemarasetty


 

 

@mattema you would need to fire a custom event whenever the product list page loads and then create a calculated metric which would be some thing

CTR = (Custom event/Total Page views)%100

This is just a workaround, because Adobe analytics does not have CTR metric by default

 

1 reply

VaniBhemarasetty
Adobe Employee
VaniBhemarasettyAdobe EmployeeAccepted solution
Adobe Employee
September 2, 2022


 

 

@mattema you would need to fire a custom event whenever the product list page loads and then create a calculated metric which would be some thing

CTR = (Custom event/Total Page views)%100

This is just a workaround, because Adobe analytics does not have CTR metric by default

 

    M
    Adobe Employee
    MatteMaAdobe EmployeeAuthor
    Adobe Employee
    September 2, 2022

    Thanks for providing this answer!

    S
    SusiePo1
    Level 2
    August 14, 2024

    In my sample above I had suggested Page Views (but page views that were specifically segmented to your Product Listing Pages.

     

    This would be somewhat of a fallback to get historical data before implementing a proper click event... but even after an explicit click is tracked, you would still want to divide by Page Views on your Product Listing Pages (to get a CTR for the pages that have the option to click) rather than the full number of Page Views on your site.

     

    You could even trigger (if you don't already) an event on just your Product Listing Pages, then you would have two specific metrics to divide to get your CTR.

     

    Above, the solution says "/Total Page views" but I don't really think that is a good CTR to be honest... if the links appeared on every page, sure... that would make sense... but if the link only appears on some pages, why would you calculate the clicks against all pages where it doesn't even exist?

     

    Example:

    • Page 1 (no link)
    • Page 2 (no link)
    • Page 3 (link)
    • Page 4 (link)
    • Click on link

     

    In this scenario there are 4 total page views, 2 page views where the link exists, and 1 click...

     

    Do you want your CTR to be 1/4 = 25% (even though 50% of those pages would never be able to provide a click, since the link never appears... which means no matter how good your link performs, in this example you could never get above a 50% CTR.

     

    Or, you could do 1/2 = 50% (2 page views where the link is present, and 1 click). 50% of the times the link was available resulted in a click.


    I'm trying to configure the custom event and I am having an issue where it is showing as 0. I am trying to calculate click through rate from a product listing page (PLP) to a product detail page (PDP).

     

    • I tried to create the custom event to fire when an item (PDP) is clicked from a PLP, however, the event is showing as 0.
    • Should the event fire in the product string upon the product detail page load? Or should the custom event fire outside of the product string?
    • Originally, I had the event firing in the product string so I could tie click through behavior back to an individual product as well as a specific listing page.

    Thanks!

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