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frankd55973318
frankd55973318
Level 3
December 12, 2017
Solved

Classify typed/bookmarked and referral traffic

  • December 12, 2017
  • 12 replies
  • 6453 views

Hi,

In some of our report suites, in our campaign reports (Campaign > Tracking code) we have a classification called Channel which captures the topline channels of our marketing activity like PPC, SEO, Email etc. These rules are set by the Classification Rule Builder. One of the topline channels is called Direct Traffic. Direct Traffic is a combination of typed/bookmarked traffic and all other referrer traffic (basically, all traffic without a tracking code).

This report suite was create about five years ago, before I joined the company, and the person who created it no longer works here. So, I am trying to figure out how they managed to classify traffic without a tracking code (there is no rule in the Classification Rule Builder for it). I've spoken to Adobe Customer Care and they've said it isn't possible, so I was hoping maybe someone in the community could help.

Thanks,


Frank

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    Best answer by PratheepArunRaj

    Hello Frank,

    The option i can think is via Classification Browser Import.

    If he has uploaded ~none~ key mapped with Direct Traffic, the unspecified category filtered out from Classifcation Rule Builder will be bucketed under Direct Traffic.

    Sorry, there might be some other way, but just to give some idea, I have posted my thoughts.

    Thank You!

    Arun

    12 replies

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    SarahEOwen
    SarahEOwen
    Level 9
    December 15, 2017

    Hi Frank -

    Are you guys using Marketing Channel Reports?  Seems like those reports would provide the level of reporting you are looking for and you are able to break out direct from referral traffic.

    Thanks -

    Sarah

    G
    gpmss
    Level 2
    December 15, 2017

    Hi Frank,

    There are multiple things that are affecting that classification. First of all to @SarahEOwen's point, you need to go to the admin tool, select your report suite EditSettings/MarketingChannels/MarketingChannelProcessingRules. You can create under that a processing rule at the end that is a all catch like "if referring domain exists". Once you have created all your processing rules (you first need to create new channels using the Step1 Channel Manager). Then you have to define the elements under EditSettings/Conversion/ConversionClassification and enable all the classifications under Campaign. Last step is to go under the admin tool and create the classification rule builder based on all the previous steps created.

    Let me know if this makes sense!

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