Campaign URL Builder with Adobe Analytics? | Community
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Best answer by BYOID

Hi,

I cannot share with you our internal campaign structure since that is confidential, but here an example.
The Meta1--Meta9 fields refer to campaign metadata fields that you want to track systematically (like type of channel, type of campaign,...)

Kind regards,

Sarah

10 replies

B
BYOID
Level 3
August 28, 2018

Hi,

Yes, it is possible to track campaigns in a similar way in Adobe Analytics. In our company we do it like that as well.
However Adobe does not offer - to my knowledge - a campaign builder tool (like Google). But you can easily set this up yourself in Excel.

Kind regards,

Sarah

V
vitalin58577727Author
Level 4
August 28, 2018

Thank you for the answer.

can you tell me how to do that?

Best with an example?

B
BYOIDAccepted solution
Level 3
August 28, 2018

Hi,

I cannot share with you our internal campaign structure since that is confidential, but here an example.
The Meta1--Meta9 fields refer to campaign metadata fields that you want to track systematically (like type of channel, type of campaign,...)

Kind regards,

Sarah

    humanista
    humanista
    Level 1
    August 29, 2018

    We use UTM codes to track campaigns. Since we use UTM codes, we can use Google's URL builder. We have set up our classification rules to recognize the 5 primary UTM types such as umm_source, etc.

      V
      vitalin58577727Author
      Level 4
      August 29, 2018

      @saraht thank you for the answer.

      humanista​

      Very interesting method to adjust the tracking.

      How did you do that? In what file?

      Urs_Boller
      Community Advisor
      Urs_BollerCommunity Advisor
      Community Advisor
      August 29, 2018

      see this forum questions and look for link to "utm" blog post: USING UTM CAMPAIGN PARAMETERS & CID IN ADOBE ANALYTICS

        juanp51467129
        juanp51467129
        Level 2
        August 20, 2019

        @vitalin58577727 Yes...there's an Adobe UTM Builder but not made by Adobe. We use the Adobe Analytics UTM Builder (Adobe Analytics UTM Campaign URL Builder | UTM Smart Manager ) to take care of all of it for us. It creates the links with the classifications / parameters we want (source, medium, evars, etc) and then we are able to analyze our data correctly. It's a huge time saver and helped us with our data integrity. The best piece of this UTM builder was that we custom-branded it for our company and now we share it across all our agencies and marketing teams as if it were our own.

        Hope this helps

          J
          juanp70472845
          Level 1
          November 4, 2019

          Here's a publicly available Adobe UTM Builder that can help you. It requires that you set your s.campaign variable to cid and use the : separator: Adobe UTM Form Manager. I’d recommend signing up for an account quickly (instead of using the public "freemium" version to customize your form options, track who builds the links users, custom-brand the form, and have the company take care of all the needed configurations when it comes to tracking your UTMs in Adobe. Pretty quick and incredibly useful.

            E
            emmceetee
            November 16, 2023

            Can someone share how exactly to set up CID codes in Adobe Analytics?  I thought this required Adobe Launch to do.  No?  Can you successfully set up tracking codes solely with Adobe Analytics?  If so, how?

            Thanks.

            _bel_
            _bel_
            Level 3
            March 4, 2020

            A fully customizable (albeit not free) solution is Claravine. 

            ramonaj84521563
            ramonaj84521563
            February 27, 2023

            Another very flexible solution can be found at https://edcampaign.io.

            They provide a free campaign url builder for Adobe based on a clean campaign template.

            You may also want to check out their other options which offer more pro features like multiple campaign templates, workflow support, automatic upload of campaign data and integrated spreadsheet support. 

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