Analyzing the Gap: LinkedIn Click Data vs. Adobe Analytics Traffic
Hi everyone!
We are experiencing significant discrepancies between the metrics reported by LinkedIn (specifically, total clicks for a post) and those captured in Adobe Analytics (AA) for our paid social media campaigns. This issue also extends to organic social traffic. While we are ensuring that our UTM parameters are correctly implemented, we recognize that the data will never be completely aligned. However, we want to understand the big differences in the numbers.
LinkedIn provides detailed click data for a specific post, while Adobe Analytics reports much lower visit and page view counts for the same campaign originating from LinkedIn, raising concerns about the effectiveness of our paid campaigns. Additionally, when comparing data from Sprout, we observe a noticeable difference between "Post Link Clicks" for a specific post and the corresponding traffic in AA for the same campaign.
One hypothesis for this discrepancy is that users may close the new window before the landing page fully loads, resulting in untracked interactions in AA. Understanding these differences is crucial for optimizing our measurement strategy and accurately assessing campaign performance.
Do you have any ideas why it may happen?
Thank you in advance!
