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JyotiSharmaV
Community Advisor
Community Advisor
June 28, 2022
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Advertising Analytics

  • June 28, 2022
  • 2 replies
  • 2800 views

My query is regarding the integration of Advertising Analytics.  In a process where I have to fill OAuth Token details, It asks you to fill in login credentials for the search account (will be using Google AdWords details). I wanted to ask should I use the company’s Google AdWords Admin Credentials directly here or should I create and use a new Gmail user account with edit permissions rights access?

 

Also, I wanted to confirm that with this integration I will be using our existing production report suite and I am assuming this integration (with AMO data coming up in reports) will not interfere with components already existing whether they are metrics, dimensions, or segments right? 

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Best answer by yuhuisg

@jyotisharmav wrote:

My query is regarding the integration of Advertising Analytics.  In a process where I have to fill OAuth Token details, It asks you to fill in login credentials for the search account (will be using Google AdWords details). I wanted to ask should I use the company’s Google AdWords Admin Credentials directly here or should I create and use a new Gmail user account with edit permissions rights access?


I haven't used Advertising Analytics myself. But from a login/user management perspective, using the same login that's used with your AdWords Admin credentials would make your life easier in terms of campaign management and reporting, though that also opens the door to abuse or, worse, hacking if the credentials were to be leaked. So using another login with appropriate permissions would be safer, though I would choose a @company.com account rather than a @1334967.com account so that it's more obvious (from the login identity) about who this login is for.

 


Also, I wanted to confirm that with this integration I will be using our existing production report suite and I am assuming this integration (with AMO data coming up in reports) will not interfere with components already existing whether they are metrics, dimensions, or segments right? 


Yes. AMO data will show up in their own dimensions and metrics, so they can be mixed and matched with AA's own dimensions and metrics to build your own segments and calculated metrics. Take note that AMO data cannot be used with Virtual Report Suites.

2 replies

JyotiSharmaV
Community Advisor
Community Advisor
June 28, 2022

@yuhuisg any help on this?

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
June 29, 2022

@jyotisharmav wrote:

My query is regarding the integration of Advertising Analytics.  In a process where I have to fill OAuth Token details, It asks you to fill in login credentials for the search account (will be using Google AdWords details). I wanted to ask should I use the company’s Google AdWords Admin Credentials directly here or should I create and use a new Gmail user account with edit permissions rights access?


I haven't used Advertising Analytics myself. But from a login/user management perspective, using the same login that's used with your AdWords Admin credentials would make your life easier in terms of campaign management and reporting, though that also opens the door to abuse or, worse, hacking if the credentials were to be leaked. So using another login with appropriate permissions would be safer, though I would choose a @company.com account rather than a @1334967.com account so that it's more obvious (from the login identity) about who this login is for.

 


Also, I wanted to confirm that with this integration I will be using our existing production report suite and I am assuming this integration (with AMO data coming up in reports) will not interfere with components already existing whether they are metrics, dimensions, or segments right? 


Yes. AMO data will show up in their own dimensions and metrics, so they can be mixed and matched with AA's own dimensions and metrics to build your own segments and calculated metrics. Take note that AMO data cannot be used with Virtual Report Suites.

JyotiSharmaV
Community Advisor
Community Advisor
July 11, 2022

@yuhuisg I don't see any data coming into Analytics after the integration. I used manual tracking and copied and paste the "Campaign Tracking Code URL parameters in the search engine account" as guided in the process. Screenshot below

 

Can you help pls

yuhuisg
Community Advisor
Community Advisor
July 12, 2022

Hmm, I'm not sure about this. My client that uses ACS manages their campaigns entirely from within ACS' interface, so they don't have to set anything within the search engines' interfaces. I suppose that's how ACS is able to bring its data into AA with the proper attribution.