Adobe Analytics segment to be published in AEP
Is there a way for Adobe Analytics segment to be published in AEP? If yes, how to achieve that? Any documentation to guide?
Is there a way for Adobe Analytics segment to be published in AEP? If yes, how to achieve that? Any documentation to guide?
Hi
From my knowledge - you can’t publish AA segments in AEP platform directly and there is no native feature available.
If you’re using Audience Manager then there is a way to share the segments / traits from AAM to AEP
https://experienceleague.adobe.com/en/docs/analytics-learn/tutorials/integrations/audience-manager/audience-analytics-integrate-aam-segments-into-analytics
Alternative approach would be you can go for Web SDK implementation. The webSDK implementation will push all your events, custom variables into RT-CDP, this will help you to create audiences in AEP.
OR
If you have CJA project and AA data is collecting in CJA, then you can publish the audience directly to AEP platform. Create and publish audiences CJA
Hope this helps.
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