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AA tags on 3rd party applications

Forum|Forum|4 years ago
November 16, 2021
3 replies
2656 views

Hi everyone,

does someone has an intelligent solution for adding adobe tracking to impressions or clicks of thrid party applications? I belive that every call of an impression would occur in a standard server call, which can get expensive. Is there an other way than importing data from the other application?

Thanks and best regards

Christoph

Analytics

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Best answer by FrederikWerner

This sounds like a prime-use case for Data Sources! Data Sources allow you to upload summary-level data from other systems. They are free to use (don't count as server calls), don't increment Visits or Unique Visitors, and are easy to implement. You can use the search for some Adobe provided documentation or check out this post for a concrete example (organic Google search data) that works in a similar way https://www.fullstackanalyst.io/blog/adobe-analytics/importing-organic-google-search-data-to-adobe-analytics-with-a-single-script/?r=exl

G

Garretth

Adobe Employee

Hi,

The Bulk Data Insertion api seems to meet your use case needs. Though you will still be billed when using this api. I believe each row inserted would equate to the same as a standard server call, but this is something your CSM would be able to confirm.

https://www.adobe.io/apis/experiencecloud/analytics/docs.html#!AdobeDocs/analytics-2.0-apis/master/bdia.md

chrisludwig87Author

Level 2

But I think this would be fair uploading it once a day. Simply without counting visits and visitors for each impressions which it is now and it messes up data.

Pablo_Childe

Community Advisor

Need more details on exact scenario. Are you trying to measure ad serving imp?

but depending on what you are trying to traffic you could be very creative and just capture some thing like 1 tracking ID(still charge you for each beacon) but then apply SAINT classification to it.

SO the 1 ID then could be defined to have 50 or even 100 sub categories to it. Now 1 data element will them allow you to have many ways to slice and dice it.

If you getting alot of click info perhaps adjusting tagging to make sure specific clicks are counted vs Non desired ones? Again depends on source and how you`ve setup tagging.

chrisludwig87Author

Level 2

Exactly what I'm trying, but I can't see a solution where I can handover the campaign data, like a campaign name, and along that preventing AA to count a visit and visitor for it on every impressions. It is more and more resulting in a solution of importing summarized data once a day, like other integrations are doing it. More the way @garretth has explained it.

FrederikWerner

Accepted solution

Community Advisor and Adobe Champion

This sounds like a prime-use case for Data Sources! Data Sources allow you to upload summary-level data from other systems. They are free to use (don't count as server calls), don't increment Visits or Unique Visitors, and are easy to implement. You can use the search for some Adobe provided documentation or check out this post for a concrete example (organic Google search data) that works in a similar way https://www.fullstackanalyst.io/blog/adobe-analytics/importing-organic-google-search-data-to-adobe-analytics-with-a-single-script/?r=exl

Learn more about Adobe Analytics and Customer Journey Analytics on my blogNeed help with Adobe Analytics or Customer Journey Analytics? Let's talk!

chrisludwig87Author

Level 2

Thanks to you @frederikwerner , that's pretty much what I need.

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