Adobe Advertising

What will happen if I make large budget changes to a portfolio?

I have about 500000 keywords. But I see that only 358932 bids were set yesterday. Why the difference?

My group is interested in showing ads only on finance websites. Is there a specific RTB source that I should be choosing to show up on finance sites? 

Do simulations reflect revenue by click date or by transaction date?

Because we set budgets at the campaign and the portfolio level, which budget gets priority?

This is Facebook question that probably should be asked on a FB forum. But trying my luck here. Is there a way to target Facebook users who like my competitors' pages?

I have a ROI goal and a fixed budget. What budget strategy should I be using? (I see separate for ROI and Daily budget) 

Hello! I recently created 2 new tags and implemented them on my site. I'm pretty sure they're implemented right and there are no issues. In the AMO interface I can't see the tags. I can see only one tag under the Admin - Transaction properties tab but cannot create a column for it when I go back to the Search tab under my account. I've completed multiple test transactions to verify the tags but am still struggling, I'm not sure where to locate the tags to view the transaction properties. They won't even come up in any report I run. Very confused! Any guidance or advice would be greatly appreciated.  Thanks! 

I want to use a rules based approach (i.e. what AMO calls Bid Rules) along with some campaigns that use the Portfolio Theory Approach. Is this possible?

I have mainly Search cmapaigns and a few Content campigns. Can I have all of them in one Portfolio? Or should I create seperate Portfolios for Search and Content?

Why may a portfolio spend much more than the budget target on some days and much less on other days?

What's the difference between the search revenue model and the retail revenue model, and when should I use each?