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I have mainly Search cmapaigns and a few Content campigns. Can I have all of them in one Portfolio? Or should I create seperate Portfolios for Search and Content?
I have a ROI goal and a fixed budget. What budget strategy should I be using? (I see separate for ROI and Daily budget)
Can someone help me. I am having trouble resetting my password for AMO and I have to pull metrics for a meeting this afternoon
I am currently in the process of setting up a Search Portfolio. I have two main objectives (leads and revenue) and all the campaigns lead to both those objectives. Should all those campaigns be in 1 Portfolio? Or should I restructure my campaigns so there is 1 clear objective for the campaigns? At the most basic level, I am asking if its better to have more campaigns in a Portfolio or less? Also, is it recommended that I have only 1 metric in the Objective?
Because we set budgets at the campaign and the portfolio level, which budget gets priority?
Why may a portfolio spend much more than the budget target on some days and much less on other days?
I understand that the Learning Budget allows us to systematically spend budget to learn about unexplored keywords. I have set my learning budget to 10%. When can I reduce my learning budget?
If all the campaign budgets for all campaigns in a portfolio are adjusted, won’t that lead to a massive overspend?
Currently this requires a consultant to enable the semgent in AdLens. Sould be automatic once the destination is set on the AAM side.
The reverse feed that gets fed into SiteCatalyst includes specific information from SearchCenter/AMO. Currently, Ad Destination URL is being sent over but Keyword Destination URL is not.If your not setting the destination URL's at the Keyword level, your not following best practices. As a use case, this information (keyword/destination url) is commonly shared between the paid search team and the merchandising team, which are those that build landing pages. The merchandisers need insight into what landing pages are associated to paid keywords. Currently they can't get this data out of SiteCatalyst. A simple fix would be to add keyword destination URL to the reverse feed. A great enhancement for ALL AMO users.
It would be great if there was an easier way to delete dependencies on a given segment, trait or model. It's tedious tracing each item and deleting.
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